Companies across industries understand that the success of their business depends on their ability to develop amazing team members and a healthy business culture. Dentistry is no different.
That’s why I dedicated a significant part of my book, Delivering WOW, to helping practices set practice goals, find and develop team members, and build a culture in which everyone thrives. You can get a copy of my book for free here.
To build an amazing practice culture, we must first understand what makes for an incredible culture. Here are four parts to building a WOW culture for your practice.
An Environment of Continuous Improvement
With the right marketing, you can quickly attract an influx of new patients. With the right systems and processes in place, you can quickly become more productive. But culture is different.
Sure, you can create excitement and short-term progress by implementing new initiatives to support team members and improve working conditions. But the strongest cultures are built over time through continuous improvement.
An environment in which all leaders and team members strive for continuous betterment motivates everyone to become the best version of themselves incrementally and avoids complacency. This ensures team members remain optimistic, motivated, and fulfilled.
An Environment in Which All Team Members Are Set Up for Success
Few things discourage team members from doing their best work like the feeling that they have no chance to succeed. That’s why we encourage all practices to implement the best tools, systems, and processes into their practice.
Having the best tools, systems, and processes at people’s disposal lets all team members know exactly what is expected of them. It also lets them know what they need to do to succeed.
An Environment in Which Team Members Support Each Other
No matter how much you commit to continuous improvement, some team members will be asked to do things they have not yet mastered. That’s the reality of running a busy practice.
And no matter how many tools, systems, and processes you implement to set up your team for success, the demands of a busy practice will cause team members to experience busy times where they struggle to keep up. It happens when team members go on vacation, get sick, or take extended family leave. It also happens on busy days, weeks, or seasons.
When work piles up or team members are asked to do tasks outside of their experience level, other team members will step up and support their colleagues in practices with incredible cultures.
An Environment in Which Team Members Enjoy Spending Time Together
Efficient, supportive teams will make your practice more profitable. But if your team members do not enjoy spending time together, the environment will eventually catch up to you. Your best team members will leave for other opportunities. And you will struggle to attract rock star team members to replace them. The negative implications of losing your best team members will cascade from there and you will eventually find your practice less productive and much more stressful.
As busy and efficient as high-performing practices are to operate, the best practices are also fun for both patients and team members. A telltale sign of a WOW practice culture is having team members enjoy their days. They work hard, but they enjoy their time in the office. Many of them will spend time together outside of the office.
When first working toward improving your practice culture, you might need to organize out-of-office events for team members to get to know each other outside of work. Plan a trip to the movies. Organize a bowling outing. Sign up for a charity race together. Your team members will get to know you and each other in a fun, casual environment.
Over time, those fun experiences will pay dividends in the office. Team members will begin to spend time together on their own. By doing so, they will develop deeper relationships with each other. And those relationships will lead to them supporting each other more, plus other great benefits.
Are you ready to build a WOW practice culture?
If you’re ready to build a WOW culture for your practice, start by focusing on these four simple parts. Encourage and provide support for every team member to continuously improve. Set your team members up for success by providing the best tools, systems, and processes. And encourage all team members to support each other by rewarding and recognizing team members when they do. Finally, start to plan out-of-office opportunities for team members to get to know each other better.
If you want help building an incredible practice culture, join the Delivering WOW Platinum Coaching Program, where you can access top training and coaching from experts in all facets of running a practice.