To know SmartBox Web Marketing, you have to know the founder and CEO Colin Receveur, the dynamo that powers this marketing machine. Even though SmartBox was incorporated in 2001, it began inside Colin during his childhood. Colin's experience helping dentists predates search engine optimization (SEO), Google, websites and even the Internet. He worked almost every day in his father's office and spent almost every night on the family's Compaq computer (remember those?) in the early morning hours learning how to design and code websites in the Internets infancy. Though his dad is a dentist, Colin's mom was a top sales executive with a Fortune 100 healthcare organization. So it was only natural for him to want to monetize his interest in websites.
In this episode, we discuss key steps that dentists can take to drive traffic to their website, as well top ways that dentists can convert those prospects into new patients. We also discuss the benefits of tracking the ROI of marketing strategies and the benefits of retargeting. A special mention is made to Social Media and in particular Google Plus in increasing SEO.
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Links In This Episode:
Audible.com: The #1 App that I use to listen to books while in the car or on the go
The Delivering WOW Free Facebook Group
Recommended Books:
Differentiate or Die: Steve Rivkin
