As dentists, we need to lead our practices well. We need to demonstrate good leadership skills to help our practice grow and get the best out of each team member.
But sometimes, dentists have a hard time letting go of tasks they have no business doing themselves. It’s a natural tendency. If we do things ourselves, we know they will be done the way we want them. But if we want to grow our practice, we need to create systems and processes to ensure other people can do tasks as well as we can. This is especially true with tasks that can be done by a team member at a much lower cost than if the dentist had to take time away from patients to do them herself. But letting go is a problem for a lot of dentists.
If you struggle to let go, you are missing out on many benefits. No practice can succeed over the long term if the dentist bears the brunt of the workload. And if it does survive, the doctor will likely burn out fast. If that doesn’t sound fun, it’s because it’s not. The long-term impact of not delegating is burnout. But the short-term impact of not delegating isn’t good either. Here are two reasons to delegate more.
You Can Focus on the Things Only You Can Do
Only you can perform certain procedures but anyone can file paperwork. That might be an extreme example but we often hold onto tasks anyone else in the office could do with proper training and direction. Why spend doctor time filing paperwork, checking voicemail, or doing other tasks anyone can do at a much lower cost?
By managing your team members well and delegating tasks anyone can perform to them, you will be able to focus on the high-impact items only you can do. You can also free up time to get out of the office, be with your family, or take that much-needed vacation. Sometimes you’ll get busy and need to roll up your sleeves to help out but, for the most part, dentists can make their greatest impact on the practice by focusing on doing the things only they can do.
And practice leaders need to focus on strategy, growth, leading team leaders and other team members, and performing other high-level planning. Your time is valuable. You went to school to learn how to specialize in dentistry. You might love to do the marketing, scheduling, and so on, but you didn’t go to school for that—and you can get someone to do those things at a much lower cost than what your time is worth.
Getting People out of Their Comfort Zone Is Where Growth Happens
When we delegate a task to someone, we’re enabling our practice to grow. We’re ensuring we’ve got a capable team that is able to handle any project that is thrown our way. We can trust them to get things done.
Many times dentists don’t delegate because they know how to do the task and their team members don’t. This is especially true with tasks involving specialized software or spreadsheets like Microsoft Excel or Google Sheets. But we can train our team members to do what we need them to do—and we can even outsource that training to an expert.
By doing so, both you and your team member might step out of your comfort zones. Training or outsourcing the training might be a reach for you. And learning a new piece of software might be a stretch for your team members.
But, in the end, both you and your team members will grow. And delegating things you don’t need to do allows you to spend more of your time treating patients and earning revenue. You grow. Your team grows. And your practice grows, all because you stepped out of your comfort zone to delegate.
Are You Delegating Enough to Your Team?
You can’t—and shouldn’t—do everything in your practice. Your practice will make less money. You will work too many hours. Your team members won’t grow as much as they can. And you’ll eventually burn out. If you’re not delegating enough to your team, start today.
If you need help identifying what to delegate and then doing so effectively, sign up for the Delivering WOW Platinum Coaching program today! In WOW Platinum Coaching, you and your team will be trained by leading experts in every aspect of running and growing a dental practice!