Marketing Archives - Page 2 of 4 - Delivering WOW Consulting & Marketing

How to Make Sure Dental Patient Leads Become Actual Patients

June 22, 2020October 1, 2018 by A Holmes

It doesn’t matter if you have the best online scheduling software available. It doesn’t matter how easy you make your online scheduling process. A large number of patients will want to speak with someone on the phone before making an appointment.

That means if your team handles the calls poorly or inconsistently, you could be wasting a lot of marketing dollars. Fortunately, there’s a pretty simple way to get more dental patient leads to schedule appointments when they call. All you need to do is train your team and give them tools to help them perform well every time.

The best way to do that is to create communication scripts for them to use when leads call. Here are five elements of an effective communication script for your dental practice.

A Consistent Greeting

Make sure your greeting includes (1) your practice name, (2) the name of the person answering the phone, and (3) the words “thank you for calling.”

This (1) lets people know they got the right place, (2) makes a human connection, and (3) lets the caller know you appreciate them.

Make sure your team member slows down for the greeting. If they rush through the greeting, it sets a rushed tone for the call. If they demonstrate patience and care, the caller will feel welcomed.

Acknowledge Their Questions and Ask Your Own

After the greeting, the caller will usually transition into the reason for their call. Instead of answering right away, have your team members acknowledge their question and then say, “Is it okay if I ask you a couple questions so I can serve you best?” This is important because we often don’t have all relevant information to answer questions. We also pass up the opportunity to ask important questions about how patients found our practice so we know what marketing activities are performing best.

For dental leads, ask, “Can I ask your name and how you heard about the practice?” Getting their name helps you address them by name, adding an additional human element to the conversation. How they heard of your practice gives you valuable insights into your marketing performance.

Also, ask what they’re looking for in a dentist. This helps you better understand what’s most important to patients. It also lets them know you care and that your practice is different.

Transition to Open-Ended Questions

This is the most important part of scripting.

Once you establish rapport and understand how they found you, transition to asking open-ended questions. You must ask questions that can’t be answered with a simple yes or no. Yes or no questions allow prospects to close down conversations and make your team member “sell” the patient on the practice.

Sticking to open-ended questions makes your prospect think deeper. Open-ended questions can even get the caller to sell themselves on your practice so all your team member needs to do from there is schedule an appointment. For example, “Why are you interested in getting a crown?” is a great question to get the prospect to convince themselves that they want a crown. It also helps you understand exactly why they want the crown. Many times, you’ll learn they want the procedure to ease some physical pain or stop being self-conscious about their smile.

That can help you respond by saying, “We can get you smiling again” instead of “Sure, we do crowns.” Which do you think would result in the patient being more likely to schedule an appointment?

Other open-ended questions include “Tell me more about that” or “How does that feel?”

Address Objections

At some point, your prospect will raise an objection. That’s okay, as long as your team member is prepared to address them. Make sure to put ways to address objections in your script. That includes answers to common objections as well as ways to address objections that are not on the list.

Whatever the objection, ask the prospect to tell you more about that. Ask what their biggest concern is. Ask what’s stopping them from moving forward to get the results they just mentioned to you. For example, if they mention fitting a crown into their budget, you might ask them about their budget and how much they can afford for a monthly payment.

Understanding the objections helps your team member overcome patients’ biggest concerns on the phone, which makes them more likely to move forward.

Get Agreement

You know what they’re calling about. You understand their real concerns. You’ve helped them overcome their objections.

This is the point where you get the patient to agree to move forward in getting the treatment they’re calling about.

To do so, repeat what they want, acknowledge the objection, and ask them if they’re ready to move forward if you can help them overcome the objection. For example, with a crown, you might say, “So, it sounds like you want to get full use of your mouth back so you don’t have to worry about your tooth cracking. We can help you with that and give you multiple options to fit it into your budget. If we can get your out-of-pocket cost below $100 per month, would that work for you?” “Would that work for you” helps you close the conversation and schedule an appointment.

Document Your Script and Get More Patients

If you’re not training your team and giving them scripts to help them succeed, you could be wasting a big percentage of your marketing dollars on leads you’ll never close. Creating a script that walks through these five steps is your first step to improving your marketing ROI.

TAKE ACTION TODAY:

As you create your script for inbound calls, one of the best ways to see results is to track your numbers! Of all the calls you received this week, how many appointments have you scheduled? How many follow-up appointments have you scheduled? How many no-shows did you have? Knowing these numbers helps you to clearly see whether you’re on track to grow your revenue for the month, and what opportunities you need to focus on when a new or existing patient calls in. Want to learn more about how we have helped over 300 practices do this in our 21 day challenge? Click here to learn more.

And if you want to get more leads to call your office so your scripts can help you close even more patients, check out the team of expert coaches, training, and resources we offer in our signature Delivering WOW Platinum Mastermind Program.

How to Make the Next Year the Best Year for Your Dental Practice

June 22, 2020September 24, 2018 by A Holmes

What would need to happen to make the next year the best year for your practice?

Do you need to increase revenues? Decrease expenses without sacrificing quality of care or patient experience? Expand or move your office? Or, maybe you want to work fewer hours next year than you did this year. All of the above?

Now is the time to make a plan for the next year of your practice. That’s true no matter when you’re reading this. It doesn’t matter if you’re reading this as we enter the final 90 days of a calendar year or in mid-April. There’s no rule that says you need to wait until the beginning of a calendar year to improve your dental practice.

No matter how well we’re doing with our practices, we all have room to grow. Here are three steps to making the next year your best year yet.

Establish a Vision for Your Dental Practice

If you don’t know where you want to go, it’s impossible to know how to get there. That’s where your practice vision comes in. It’s also why I made establishing a vision for your dental practice the first step of my Delivering WOW process.

Do you have a long-term vision for your dental practice? What do you need to do over the next 12 months to get you closer to that vision? What do you want people to say about your practice when you’re not around? What do you want your life to look like?

Decide what you want your practice and personal life to look like 12 months from now. That will help you make better decisions and take better actions. It will help you decide what opportunities are worth your time. Even more important, it will help you decide what’s not worth your time. You’ll know when to say yes to opportunities and when to say no.

For example, assume you want to transition into a higher-end practice. That alone helps you know what types of Facebook ads or dental marketing funnels to use in your practice. It tells you what dental promotions will work and what dental marketing strategies are not worth your time.

Get Your Team On Board

The only way to build a practice you love is to not have to do everything yourself. Putting together a 90-day plan will help you systematize much of your practice so your team can handle anything you throw their way.

True Delivering WOW dental practices communicate the practice vision to all team members. Effectively doing so inspires the team to help achieve the practice vision. They also establish KPIs (key performance indicators) that will get the practice where it needs to go, and let the team know what’s expected of them. They put systems in place to help the team perform consistently well. And they incentivise and reward team members when they help the practice achieve meaningful milestones.

Make a Plan

Only after you have your vision can you put a plan together to help you achieve it. If you’ve been growing your practice for a while, you may be used to setting annual plans. While that can help, I teach my Inner Circle Mastermind and Dental Profit Academy students to create a 90-day plan for your dental practice. If you’re a member of my Inner Circle or Dental Profit Academy, you’ve likely seen the full 90-day plan training.

If not, the 90-day plan helps you set and achieve goals in three key areas of your dental practice. First, it helps you achieve profit goals, increase revenue, and decrease expenses. Second, it helps you achieve systems goals to make your practice run smoother and more consistently. Third, it helps you achieve brand development goals to help you improve what people say about you when you’re not around.

Start Now

Remember, there’s no reason you need to wait for a new calendar year to change the direction of your dental practice. Over the next 90 days, you can set a vision for your practice, get your team on board, and follow a 90-day plan. That can build incredible momentum toward having a dental practice you love.

TAKE ACTION TODAY:

If 90 days feels too big and you’re not sure where to start, our 21-day Marketing & Practice Growth Challenge can help. In just 21 days you will:

Create your 12-Month Marketing Plan
Launch a Marketing Campaign that will allow you to grow your practice’s presence as well as make relationships with future small business owners in your community.
Implement whiteboards in your practice to reverse-engineer your goals for more success and more profit.

Sound like the kind of growth you want to achieve? Learn more or sign up here (plus get 20% off at checkout when you use the code CHALLENGE).

Is Direct Mail an Effective Way to Market a Dental Practice?

June 22, 2020September 17, 2018 by A Holmes

Direct mail has been a staple dental marketing strategy for decades. But is it still worth it? Even if it might work, is there a better way? How does direct mail marketing work? And how does it compare to other dental marketing strategies?

After all, there may be many dental marketing strategies that can be profitable, but that doesn’t mean they’re all created equal. The key to choosing dental marketing strategies is finding ones that are repeatable, profitable, and flexible.

The best dental marketing strategies are ones that work over and over again. They’re ones that are predictably profitable. They’re ones that are flexible enough to allow you to target the exact types of patients you want to attract with that ad.

Here’s how direct mail stacks up.

How Direct Mail Works with Dental Marketing

Direct mail is one of the simplest dental marketing concepts. All you need to do is send a bunch of promotional postcards or other mailers to everyone who lives in a neighborhood, town, or city.

As simple as it sounds, direct mail often takes a lot of time and requires a substantial up-front investment. Even the United States Postal Service’s Every Door Direct Mail service costs more than 15 cents per person for postage. You still need to design and print your mailers.

While you could work from templates or examples that have worked in the past, direct mail marketing tends to take a long time and require a significant upfront investment when compared to other dental marketing strategies.

How Direct Mail Campaigns Compare to Other Dental Marketing Strategies

As familiar as it is, direct mail marketing has significant disadvantages over other strategies, such as Facebook marketing, email marketing, and using dental marketing funnels.

For example, with Facebook, you can have an ad up and running within minutes. You don’t need to wait for graphic designers or delivery time. Simply use a high-res image from Facebook’s massive free image database, set your audience, add your text, enter your budget, and you’re up and running.

You can also target people with much more precision, such as people who visited your website, engaged with your content, who have certain levels of income, and more. You can get much more specific with your targeting on Facebook than direct mail.

You have virtually zero upfront costs with Facebook advertising. Images are free, and you can set an ad budget of a few dollars a day to test your posts. As your ads start performing, you can increase your budget from there.

Another advantage of Facebook marketing over direct mail marketing is your ability to test your ads. You can also easily run split tests of your ads on Facebook, having multiple versions of your Facebook ads competing against each other to see which version performs better.

Split testing direct mail marketing is much harder, more expensive, and not as accurate. You’d essentially need to run two or more full direct mail campaigns at once and manually measure which one brings in the most patients. With Facebook, the process is an automatic and accurate way to measure and consistently improve your dental marketing return on investment.

Direct mail is also generally a one-touch marketing strategy. Sure, people may put your postcard on their fridge or keep it visible, but many times your ad will only be seen one time per person. With Facebook marketing, email marketing, and dental marketing funnels you can easily get multiple touchpoints, and many times for free. Those multiple touchpoints help you make a much stronger connection with people.

Have you used direct mail successfully?

Although Facebook marketing, dental marketing funnels, email marketing, and other dental promotions are generally more efficient and effective, many dentists still achieve positive results from direct mail campaigns. If you’ve found success with direct mail campaigns, share your experience in the comments or on social media. Also, continue the conversation in my free Dental Marketing and Profits Facebook group.

If you want even more info on how direct mail compares to other marketing strategies, listen to my interview with Dr. Shawn Van de Vyver on the Delivering WOW podcast. Dr. Shawn Van de Vyver sends postcards to people within three miles of his practice. In his experience, direct mail can work, but he’s had better results with Facebook ads.

For more help using Facebook to build your practice, consider joining my next Dental Facebook Bootcamp. In the Facebook Bootcamp, we teach dentists and dental team members how to use Facebook to bring in 30 or more new patients per month on autopilot, while spending less than $500.

Where to Find Images for Your Dental Marketing Campaigns

June 22, 2020September 10, 2018 by A Holmes

One of the best ways to make your dental ads stand out is by adding images. To be effective, the images must be high-quality and consistent with your practice’s brand. If not, you could make a poor first impression, attract the wrong patients, and push away the patients who would be right for you.

Because images are protected by strong intellectual property laws, you need to make sure you have the right to use the images you want. Too many people have gotten into trouble by pulling images from a Google image search, only to learn the hard way that those images aren't free to use.

If you’re a member of Dental Profit Academy, be sure to visit our social media image database. There you’ll find a complete library of images we created just for you!

If you’re looking for additional images or aren’t yet a member of Dental Profit Academy, here are four more places to find high-quality images for your practice.

Free Stock Photo Websites

Free stock photo websites, such as Unsplash.com, Pixabay.com, and Pexels.com, have come a long way. Years ago, most free stock photos available were poor quality or boring.

Today, many talented photographers upload a sampling of high-quality images to free stock photo websites.

Facebook Ads Manager even integrates directly with a database of high-quality stock photos you can use for free. We find many amazing images that way when running split testing Facebook ads for our practice and with campaigns we manage for other practices.

While the free stock photos have come a long way, your selection may be limited. Also, with many people searching for free stock photos, the higher-quality images tend to appear on many websites, which may make your practice come across as less unique.

That said, free stock photo websites or even Facebook Ad Manager’s image database can be a useful option for many practices, especially when split testing multiple images for a Facebook ad campaign.

Paid Stock Photo Websites

Paid stock photo websites, such as ShutterStock.com and DepositPhotos.com operate similarly to free stock photo websites in that they provide a database of images you can search and download. One noticeable distinction, of course, is you must pay a small fee to use images, typically $1 or less per image.

While some people question why anyone would pay for stock images with so many free options available, paid stock photo websites do offer many advantages over free ones.

Paid stock photo websites tend to have a much larger selection. The images are also more consistently high quality and high resolution. With so many people searching for free images, a larger database, and more consistent quality, the likelihood of a paid-for image appearing on other websites is lower.

The larger selection of high-quality images makes it much quicker to find images. In our experience, you can find a quality image on a paid website in a matter of a few searches. Sometimes it takes several minutes or longer to find the right image on a free stock photo website.

Your time is valuable. Thus, the minimal outlay in cash might be vastly outweighed by the time it saves you.

Hiring a Local Photographer

Hiring a local photographer often requires a much larger investment of money than stock photos. That said, you generally get many unique, high-quality images you can use over and over again.

You might get hundreds of unique images of real team members, your practice, your community, and more from just one session with a local photographer.

Want to show off your gourmet coffee and tea section? A local photographer can make it happen. Want to get a group of images that perfectly capture your culture? No stock photo website can compete with a local photographer.

Local photographers will expertly frame images to show you, your team, and your practice in the best light. They can even professionally touch up images you intend to use as part of a media kit or branding package.

Having your own database of unique, high-quality images can also save you a lot of time searching for stock photos in the future.

Using Your Phone to Take Pictures for Your Dental Ads

Cell phone camera technology has come a long way in a short period of time. In fact, the cameras on newer cell phones are often better than professional cameras from a decade ago.

If you’re looking for high-quality, unique photos for dental ads and don’t have the time or budget to hire a local photographer, you might have a great solution right in your pocket.

Cell phone images generally give a more real-world look and feel to your pictures because you usually won’t get the level of framing, lighting, and editing you would with a local photographer. But sometimes that’s the look you want. You can take images of happy patients. You can record video testimonials. You can even snap day-to-day images that show you, your team, and your patients having fun. These everyday images are great for giving people a glimpse into your true practice culture.

Where Do You Find Images for Your Practice?

Your images will often be the first thing people notice when they see your social media posts or ads. If it doesn’t convey the visual message you want, you could be doing your practice more harm than good.

High-quality images are front-and-center when it comes to launching a successful dental marketing community campaign. If you want more patients from your community flowing into your practice — your first or next marketing campaign will need to be successful. But what if you’re not sure how to launch a successful marketing campaign?

TAKE ACTION TODAY:

Our upcoming Marketing & Practice Growth Challenge is for you. You will learn all the steps you need to make it successful, withOUT spending hundreds and thousands on ads. Click here to save your spot — and use the code CHALLENGE at checkout for 20% off!

You can also join my next Dental Facebook Bootcamp to learn how to use Facebook to bring in 30 or more new patients per month on autopilot – all while spending less than $500 on ads.

Dental Promotions that Work

June 23, 2020September 3, 2018 by A Holmes

If you search online, you’ll find countless dental promotions. The sheer volume of them can feel overwhelming. But which dental promotions work the best? That’s what we’ll cover here.

The key to identifying the best dental promotions is more than just identifying which bring patients to a practice. We must make sure they’re worth the time and money it takes to run each promotion.

Here are examples of popular dental promotion ideas along with comments and questions you must consider before using them for your practice.

Discount Dental Exams or Cleanings Promotions

Discount dental exams and cleanings promotions are popular with big corporate dental practices. Because of that, many privately owned practices try to compete by discounting as well.

While that’s a natural reaction, we find discount promotions to rarely be worth it. In fact, we often advise people to leave discount exams or cleanings to big corporate practices and concentrate on other promotions.

You’ll never be able to make more and work less as an independent practice by offering discount exams and cleanings. You’ll have to work too hard to make the numbers work.

If big corporate practices are willing to do it, great. It might push you out of your comfort zone a bit. I get it. In the long run, other strategies will help you build a bigger and better practice.

Free Add-On Services, such as Free Teeth Whitening for New Patients

Strategically offering a free add-on service to a paid service can be a good way to offer value without discounting. If you’re looking to build a practice with people who are interested in cosmetic procedures, for example, offering free teeth-whitening for new patients can be a good strategy for attracting patients interested in cosmetic services.

Without having to deeply discount rates for the services that don’t fall within insurance programs, you can often quickly make up for the cost of the free teeth whitening by performing future cosmetic procedures on those patients. If the future cosmetic procedures include high-value procedures, such as dental implants, your return on investment can be very high.

Free Consultations for High-Fee Services

Some of the most profitable dental promotions you can run include offering free consultations for high-fee services such as dental implants, Invisalign, or crowns.

For example, we know that most new patients walk through four steps before becoming a patient. First, they become aware of you and your practice. Second, they become interested in you, your practice, or something you have to offer. Third, they decide to learn more about you and your practice. Finally, they make an appointment with you.

Let’s assume you want to attract dental implant patients. You could create a short checklist that helps people figure out whether they’re eligible for dental implants. Then you would promote it using Facebook ads.

That Facebook ad makes potential implant patients aware of you, step one of the four steps to becoming a patient. The checklist you deliver generates interest in your practice and dental implants, step two of the four steps. When they click on your ad and give you their email address to get the checklist, they take the third step.

Finally, after delivering the checklist and any follow-up emails to answer frequently asked questions, addressing common objections, and sharing before-and-after pictures and testimonials, you can ask them to make an appointment for a free consultation. If they’ve made it all the way through your checklist, pictures, and testimonials, they will have gotten to know, like, and trust you. At that point, they’re much more likely to move forward with a free consultation, the fourth step in going from a stranger to a patient.

With high-fee services, it only takes a small percentage of patients to move forward with the full procedure after the consultation to become extremely profitable.

What Dental Promotions Work Best for You?

When evaluating a dental promotion, be sure to not only consider whether a promotion will work to attract patients to your practice. Also consider whether it will attract the right patients to your practice. What might be a useful dental promotion for one practice may not be for another.

Start by setting your practice vision. Reverse engineer your profit goals. Then run dental promotions like these to attract the right people to your practice for the right procedures to help you achieve your vision.

TAKE ACTION TODAY:

If you want more help finding dental promotions that work best for you and your practice, you can join our Marketing & Practice Growth Challenge where we will help you implement your first or next successful marketing campaign from start to finish! Practices have seen increases of over 38,000% on their reach and have their posts shared up to 30 times during these campaigns. And we’ve helped over 300+ practices get results in this challenge: if that’s not a proven promotion then what is? If you would like our help from start to finish to run your next successful dental promotion, click here to learn more about the Marketing & Practice Growth Challenge and see what other practices have to say about it!

My Latest Facebook Campaign that Generated Over 27 Appointment Requests in Under a Day

February 8, 2020August 23, 2018 by A Holmes

I am super excited to share this podcast episode with you! It’s a little different this week as I am introducing the recording of one of my recent Facebook Live videos. I really wanted to let you guys know about the awesome results from my latest Facebook campaign.

We just created a new dental implant funnel for my practice, as part of my Facebook Bootcamp and the response has been crazy. At the time I recorded my introduction we had been launched for a day and a half and we already had tons of requests for appointments. So many, in fact, that my team are getting nervous!

I wanted to let you know how we set the funnel up, how we are testing it to optimize the results and exactly how much we spent to achieve this growing number of appointment requests.

On the podcast I discuss:

What the dental implant funnel looks like and how it works
Generating email sequences and lists through the funnel’s online quiz
The power of split-testing your Facebook ads between 2 different audiences
Budgeting your ad-spend and how you can monitor your costs-per-click
Data collection using Google Sheets and Facebook Analytics
The benefits of the testing phase and producing content that resonates with the right audience
Targeting and re-targeting your Facebook campaign
How you can create your own funnel quickly and easily at minimal cost
Answers to questions posed by my Facebook Live audience

If you want to find out more about launching your own funnel head over to my Facebook Bootcamp where I’m working with doctors and practice team members to show them how to get their own Facebook campaign up and running.

The entire process takes about an hour and it’s a really cool way to grow your practice without spending a ton of money.

To watch the video recording of the episode where you can see my screen as I explain how the funnel works, hit play below:

Are You Focused on Branding or Conversion with Your Dental Marketing?

June 23, 2020August 6, 2018 by A Holmes

I talk with a lot of dentists about growing practices using social media and their websites. While many dentists are recognizing the power of social media and their websites, I’m often surprised by how many don’t think they work. Almost without fail, those dentists have been burned before. They’ll say they work hard to build a good-looking website and Facebook page but see no results. Nobody’s booking appointments. Nobody’s liking, commenting on, or sharing their posts. No patients come in.

For example, someone recently told me they spent $20,000 for a marketing company to brand their website and social media channels, but they saw no results. That gets me pretty frustrated and upset because I know exactly what happened as well as the results they could have received by using that $20,000 more effectively.

The truth is, effective online marketing doesn’t have to cost that much money. I’ve seen it happen time and time again where practices spend less than $500 a month and regularly attract new patients. Practices regularly attract 50, 100, or more patients per month on a $500 budget.

That $20,000 could have lasted more than three years on that budget and delivered dozens of new patients per month along the way. Instead, they feel like they got ripped off and think online marketing doesn’t work.

The Problem with a Branding Approach

There is a problem with taking only a branding approach to social media and your dental website.

A large amount of misinformation is out there about online branding for dentists. Because of that, a lot of people think if you’re intentional about your branding, you’ll get more patients. So they spend thousands of dollars building a beautiful website nobody visits. They post on their Facebook and Instagram pages highly produced videos that nobody watches. They spend lots of time and money posting consistently on social media channels.

What they don’t understand is none of your branding matters if nobody sees it. Your videos don’t matter if nobody watches them. Your social media content doesn’t matter if it doesn’t reach anybody.

I liken it to investing in traditional marketing strategies. Imagine spending thousands of dollars to rent a billboard nobody sees or to design a beautiful ad for a magazine that nobody reads. Nobody in their right mind would do that. They’d look for billboards or magazines they know will be seen by ideal customers. It’s the same thing with social media. A beautiful profile and great content is a waste if nobody sees it.

The same is true with dental websites. Too many dentists spend thousands of dollars building beautiful websites that have no way to convert visitors into patients.

A Better Way to Approach Social Media

When I work with people, I make sure to tell people the truth. And the truth is, you need to invest in getting people to see your content. That means investing a few dollars in advertising for your website and social media posts.

People I work with can get dozens of new patients per month because they invest in showing their posts to people, and the right people. Their content is great, but their money is directed more toward boosting their posts on Facebook or paying to promote them on Instagram and less on expensive branding.

I’ve seen many people spend less than $500 to advertise and get dozens of new patients per month by running targeted ads. Dr. Shaina Holman gets more than 100 patients per month using social media on a budget of $500 per month.

If you’re doing great things online, invest a few dollars in targeted ads to go from branding to converting. Boost your posts, and run ads for Instagram. It’s easier than you think. Both platforms allow you to get very specific with your targeting. Here are three high-impact Facebook ad targeting audiences to help you to get started.

A Better Way to Approach Your Dental Website

When setting up your website, a clean look is important, but a conversion focus is key. Have calls to actions on there to give visitors the ability to create an online appointment.

You could give visitors a way to take a quiz and see if they’re candidates for high-revenue procedures such as Invisalign or dental implants. If they qualify, help them make an appointment right away.

You could incorporate chat bots using Many Chat or Chat Fuel to answer common questions from patients using automated responses. For example, if someone asks a question about crowns, you can set up an automated response to ask if they want to see images of crowns you’ve done, the process of the procedure, the cost, or something else. If they select one of the three, you could show them an automated response you’ve designed. If they select “something else,” you can ask them to enter their question and contact information and have someone reach out to them directly.

Connect and Convert

Are you using social media and your website to actually connect with more people and convert them into patients?

TAKE ACTION TODAY:

Having high-quality content definitely isn’t a bad thing, but if it isn’t generating leads — that’s not serving your practice and it’s wasting your money. This is why we want to show you how to take simple, inexpensive actions to grow your practice and implement effective marketing in our upcoming Marketing & Practice Growth Challenge. Learn the first simple steps that you need to be focusing on to achieve consistent growth for your practice!

Two Ways to Use Your Dental Technology to Market Your Practice

February 8, 2020June 25, 2018 by A Holmes

When many people think of dental marketing, they think of two things.

First, they think of where they will advertise their practice. Traditionally, this includes things such as direct mail, television ads, and phone-book advertising. Now, many dentists also think of Facebook marketing, dental marketing funnels, or strategic alliances. This is especially true if you’re a member of Delivering WOW U or my free Dental Marketing and Profits Facebook group and have witnessed the power of these strategies.

Second, people think of what they will offer to entice people to make an appointment. This traditionally included things such as discounted or free services. Members of WOW U or my free Facebook group are more likely to market their VIP services and WOW experiences. They’re also more likely to market their practice vision, story, and culture. These help you differentiate yourself from other practices. They can also help you attract a high-end clientele and avoid competing with big corporate dental practices.

One part of marketing your vision, story, and culture that many practices overlook, however, is dental technology. When you invest in dental technology, using it to perform procedures is only one way to earn a return on your investment. Another way to earn a return on your investment is to use it to attract new patients to your practice.

Marketing Dental Technology to Dispel Patient Concerns

Patients delay or avoid dental procedures for many reasons. Some fear high costs of procedures. Others think their dental care will take a lot of time out of their busy schedules. Still others think the procedures will be painful or uncomfortable.

While some procedures cost more than others, technology has helped control costs, speed up procedures, and limit patient discomfort. If you’ve invested in technology to make a procedure more cost-effective than ever, highlight that fact. If your technology reduces the number of visits a patient needs to complete treatment, emphasize that. If your technology helps ease discomfort, let them know.

Marketing emphasizing how affordable, fast, and comfortable you can make procedures can go a long way to getting patients in the chair.

Marketing Dental Technology to Help Patients Visualize Their Future

Another reason patients delay or avoid procedures is they are not sure how a procedure would work for them. If you’ve invested in technology that can give insights about that, let them know.

For example, we have an iTero scanner in my office. One feature of iTero scanners is to simulate patient outcomes, so we use that in our marketing. Together with what we know about prequalifying patients for Invisalign, we’ve created a very effective, low-cost Invisalign marketing campaign on Facebook.

Specifically, we use a pre-qualification quiz with our Facebook ads to let patients know if they qualify. If they do, we invite them in for a free consultation and let them know we can show them what their smile will look like after their treatment if they come in. With our iTero scanner, this is simple to do. When people come in and see their simulated smile, they get emotional and excited about their future. That makes it much more likely for them to move forward with Invisalign. We do a lot of Invisalign treatments in my office. Investing in an iTero scanner and using it in our marketing has been a big factor in building such a high-profit part of our practice.

Are you marketing your dental technology?

Does your dental technology makes procedures easier to afford, quicker to perform, or more comfortable for patients? Are you able to help patients visualize outcomes?

Many practices invest in new technology. Not many practices use technology effectively when marketing their practice. Because we do, we’re able to quickly earn a return on our investment.

TAKE ACTION TODAY:

If you want more help growing, running, and marketing your practice, check out the team of expert coaches, training, and resources we offer in our signature Delivering WOW Platinum Mastermind Program.

You can also check out our upcoming Marketing & Practice Growth Challenge where you will learn how to launch your first or next successful marketing campaign and learn how to utilize the resources in your practice to make that campaign successful — learn more here!

How to use Facebook The Right Way to Grow Your Practice

February 8, 2020May 31, 2018 by A Holmes

Facebook marketing is the BEST way to grow your practice, but many dentists fail to target the right users with their marketing strategy. If you’re investing a lot of time and money into Facebook marketing and not getting the engagement you were hoping for, this podcast episode is for you!

I’m no stranger to marketing on Facebook. After all, I used Facebook to grow my second dental start-up to a multi-million-dollar practice and there’s no reason why you can’t do the same. In this podcast episode, I discuss the power of Facebook marketing and how you can use targeted advertising to get more new patients inside of your practice. Find out what works on Facebook and how you can market your practice as effectively as possible AND at the lowest cost.

Here’s what I discussed on the podcast:

The importance of considering who your target audience are and how you can create content that appeals to them
Why dental practice owners and their team members need to think about Facebook as a marketing platform
How you can get your Facebook posts SEEN by the right people
Understanding that if you cut your marketing budget, you stifle the growth of your practice
What Facebook Audiences is and how you can decide WHO sees your posts
Using Facebook Marketing to boost your customer retention rate by showing ads to people who have previously visited your website
Sharing valuable information with your patients using Facebook
The power of an “engagement audience” and retargeting to people who have interacted with your posts
How to budget for Facebook marketing and finding the right balance for you and your practice
How you can use Facebook marketing to attract new patients and continue increasing your ROI as you gain more experience

If you’re ready to learn how to use Facebook the RIGHT way to grow your practice, join me on my next Facebook Bootcamp! I will teach you and your team how to get 30+ NEW patients from Facebook Marketing while spending less than $500! To learn more, click here.

To watch a short trailer where I'm talking about how to market your dental practice on Facebook hit play below:

How to Build a Website That Tells Your Story with Joshua Scott

February 8, 2020April 12, 2018 by A Holmes

I’m thrilled to welcome Joshua Scott, a marketing genius and good friend of mine, to this week’s podcast episode. Josh is not only a marketing consultant in the dental industry, but he has also been speaking to audiences for over 20 years.

Josh has spent the last 15 years in the dental industry, working with practices and organizations to establish and deliver confident marketing strategies. He leads Studio 8E8 (pronounced 88), a creative marketing firm specializing in brand creation and innovative digital marketing solutions. He also hosts The 8E8 Show, a regular podcast that focuses on answering essential marketing questions in dentistry.

With roots in Compton Avenue on the south side of Los Angeles, Josh considers himself “part thug.” However, he currently resides in New Albany, Ohio – a typical white picket fence community where the most gangsta thing he ever does is listen to Jay-Z with the car windows rolled down. He’s a family man and has been married for 21 years to his high school best friend, Joanna. The happy couple has two children, Caden aged 12 and Aliya, who is eight years old.

On the podcast we discussed:

Josh’s inspirational story, detailing his journey from ‘ministry to dentistry’ and the path that led to him becoming a leading expert in dental marketing
Advice on how to use a website to tell your story to the world and how you can utilize the power of storytelling in the digital marketing sphere
Tips for start-up practices to stand out from their competitors and discover new ways to show people that their brand is different
The importance of expanding your content library across multiple digital platforms to build brand recognition and improve credibility
Why you should invest in content repurposing to help connect with more people
Tips on how to show empathy in the healthcare industry and how you can better express emotion to your audience by using photography and video footage
How to put together successful marketing plans and establish long-term business goals that are comprehensive and cohesive
How dental websites can represent the industry as inspiring and innovative
Getting to know the Brand Creator Process and how it’s used to create a custom-built site that accurately portrays the practice’s voice and values
The ingredients to ensure a website performs well on Google and other search engine algorithms
Understanding the key components that make a site impactful and focusing on the three most important pages on any dental website
Advice on what to look for in a new website and understanding the difference between direct response and branding

To find out more about Studio 8E8 click here. You can also check out Josh's podcast, The 8E8 Show on his website and subscribe to his YouTube channel to keep up with all the latest episodes.

Don’t forget to follow Josh on Instagram via his username @joshuascott to get inspired daily or get in touch by clicking here to start your creative marketing journey today.

Hit play to watch a short video trailer of the podcast episode where Josh is explaining how to show people what is different about you and your brand:

More info on dental consulting and coaching here…

3 Types of Strategies Every Dental Practice Needs to Grow

February 8, 2020March 26, 2018 by A Holmes

3 Types of Growth Strategies Every Dental Practice Needs

Imagine building a dental practice in such a way that you get more accomplished in a matter of months than most dentists achieve in years. What would it do for your practice if you could consistently increase revenues from existing patients, decrease operating costs, and build and market your brand to attract new patients?

For some dentists, that sounds too good to be true. Their practice and personal life feel so busy and stressful, they can’t even begin to imagine building a profit-generation machine like that!

I see dentists accomplish this incredible feat all the time (and even help them do so through my business bootcamps). In my business bootcamps, we help dentists become better leaders, build a unique practice culture, and inspire your team to help get results.

With the right focus, all of that is possible in just a matter of months. The key to doing so is to simultaneously implement three simple strategies into your practice. Individually, each of these can help you increase revenue, decrease costs, build a stronger team, or grow your brand and marketing.

Together, these three types of strategies turn your practice into a profit-generation machine! Here are the three types of strategies every dental practice needs in order to generate real dental practice growth.

Dental Office Profit Strategies

Profit strategies are ways you and your team can increase revenue from existing patients. To be clear, this doesn’t mean upselling patients on procedures they don’t need. It means doing things like getting every patient who calls to schedule their next appointment, checking for unscheduled family members when scheduling someone’s appointment, and working outstanding claims on a daily basis to get claims processed faster.

There are dozens of ways to increase your profits by helping patients make appointments, afford their services, and get paid faster through insurance.

By building profit strategies into your routine, you can see an instant revenue boost, less unscheduled time, and faster revenue receipts.

Dental Office Systems Strategies

Dental office systems strategies are ways you improve the efficiency of your office and strength of your team. They involve things such as setting your company’s vision statement, creating team vision boards, setting a time for a weekly leadership meeting, scheduling team training and lunch and learns, and more.

Systems strategies help you improve your leadership, strengthen your team, and get everyone on your team moving in the same direction.

Dental Office Brand Development or Marketing Strategies

Dental office brand development or marketing strategies help you add new patients to your practice. The best brand development or dental marketing strategies include Facebook for dentists, dental marketing funnels, collecting video testimonials, and scheduling an office photo shoot to use for website, social media, brochures, mailers, etc.

Dental marketing or brand-building strategies are especially effective when combined with systems that get your team moving efficiently in the same direction, and profit-building strategies maximize revenue per patient.

The Value of Using All Three of These Types of Strategies

Some dental practices regularly use only one or two of these types of strategies. For example, they might implement systems and marketing strategies, but not profit strategies. Practices that do that cap their growth potential, because the practice isn’t maximizing the revenue per patient.

Other practices implement profit and systems strategies but fall behind with brand development and marketing. Those practices limit their growth, because they can only increase profits as much as they can schedule appointments, collect payments, and operate efficiently. They won’t experience the explosive growth they could get if they introduced new patients into such a well-running practice on a regular basis.

TAKE ACTION TODAY:

In our Marketing & Practice Growth Challenge, we’ve shown hundreds of practices how to create simplified versions of each of these 3 systems. Practices have created their 12-Month marketing campaign, launched successful marketing campaigns that grow their notoriety and build relationships with small business owners in their community, and implemented whiteboards to reverse-engineer goals for more success and more profit. Want to learn how you get our help to achieve this level of growth too? Sign up for our next challenge here and use the code CHALLENGE to get 20% off at checkout!

Demystifying Dental Marketing: An Introduction to SEO for Dentists

February 8, 2020March 12, 2018 by A Holmes

SEO is one of the most powerful and confusing dental marketing techniques. Many patients use Google and other search engines to search for dentists. Thus, getting your practice on the first page of search results can help you earn dozens of new patients every month.

At the same time, search engines are an enigma, using a secret algorithm to rank websites based on how relevant they are likely to be to the person performing the search.

Although the tech side of SEO for dental practices is complicated, the concept itself is quite simple.

Understanding what SEO is and how dentists can use it to get more patients is important so you can become a better consumer when hiring an SEO company or delegating SEO to a team member.

What is SEO?

SEO is an acronym that stands for search engine optimization. In simple terms, SEO is the way a company naturally enhances its presence on search engines like Google, Yahoo!, and Bing. The goal of SEO for dentists is to put things in place that make your practice more likely to appear on the first page of search results when someone looks for a dentist in your area.

Why is SEO important for dentists?

Enhancing your practice’s presence on search engines is important because of what we know about consumer behavior. In fact, two things we know about how consumers behave when using a search engine demonstrate how important it is for dental practices to enhance their search engine presence.

These two things are what people do with search engine results. First, the majority of consumers stay on the first page of search results and never make it to the second page. This includes searches relating to healthcare and dentistry. Thus, it’s very important to get your practice to appear on the first page of search results when people search for a dentist in your area.

Second, when people are in a buying mindset, they tend to only click on one of the first three results. Thus, getting in the top three results when someone in your area performs a search for a specific procedure, such as “dental implants near me.”

Because many people search for “best dentist in Tampa” or “dental implants near me” when looking for a dentist and most people won’t go beyond the first page when looking for a dentist or the first three results when shopping, it’s important to appear in those top three results. To do that, you must understand how SEO works as part of your dental marketing plan.

SEO is particularly valuable because the people it attracts to your website are people who are actively looking for a dentist. Thus, having good SEO for your dental practice helps you earn free patient referrals from search engines.

What’s the secret to getting to the top of search results?

Although the details can be quite complex, at least with respect to one type of SEO for dental offices, there are essentially two ways to get to the top of search results: paid or unpaid.

Paid search engine marketing is pretty simple. You pay money to Google or another search engine to be listed on the top of their search results. There’s definitely some tricks of the trade, such as identifying the most cost-effective searches to pay for, which a good SEO company for dentists can help with, but overall, it’s a pretty simple concept. You pay a search engine money. In return, they list you atop the search results as a sponsored result when someone performs the search you paid for.

Unpaid, or organic search engine optimization, is more challenging. Essentially, to appear atop the unpaid search results, you need to be seen as authoritative, credible, and relevant to the searches you want to appear for. This includes a number of technical and content-specific things. For example, Google and other search engines measure how people act when they go to your website. They evaluate a number of things, such as how engaging your content is, whether your content answers questions their customers search for, and how long people spend on your site after clicking over. Do you have pictures of dentists, team members, and your office people can click through? Those clicks tell search engines your site is high quality.

Do you have a video office tour or a high-value opt-in offer to get people to subscribe to your newsletter? Those customer actions tell search engines your site is something people interact with.

Activities outside of your website, such as claiming and optimizing your local citations, collecting online reviews, and getting other websites to link to your websites communicate similar authority, credibility, and relevance to search engines.

How do you get more visitors to your website?

In its simplest terms, SEO is about creating a web presence that tells search engines your website is something people will find useful. If you’re considering hiring a dental-marketing company to help with SEO or asking an internal team member to help you, ask yourself if your dental website and overall web presence tells search engines your practice is authoritative, credible, and relevant.

To learn more about these and other ways to improve SEO for your dental office, check out the team of expert coaches, training, and resources we offer in our signature Delivering WOW Platinum Mastermind Program.

You can also join my free Dental Marketing and Profits Facebook group where thousands of dentists and I help each other build better practices.

Also, if you want to learn more about how Facebook can help you target the right people with your ads, check out my free guide: Facebook for Dentists: The Definitive Guide to Regularly Attracting New Patients to Your Dental Practice right here.

How to Build a Solid Online Reputation with Dr. Leonard Tau

February 8, 2020March 8, 2018 by A Holmes

I’m delighted to welcome Dr. Leonard Tau to this week’s podcast episode to discuss the importance of a solid reputation to increase patient numbers.

Dr. Leonard Tau is passionate about internet marketing, social media, reputation marketing and its ability to help grow your practice. In his content-rich energizing seminars, Dr. Tau shares his firsthand experience and the tools used to achieve 100% growth in his practice since 2009 in a down economy.

He maintains a full-time fee-for-service practice in Northeast Philadelphia focusing on general, cosmetic, reconstructive and implant dentistry. He received his dental degree from Tufts University School of Dental Medicine in Boston, MA and a Certificate in Advanced Education in General Dentistry at UMDNJ in Somerdale, NJ.

He is an active member of many dental organizations including the ADA, AGD, AACA, DentalTown as well as being the sponsorship chairman for the Eastern Dental Society. He was recently chosen as one of the Top Leaders in Dental consulting by Dentistry Today.

When he is not practicing, Dr. Tau is owner of iSocial Digital and General Manager of the Dental Vertical for Birdeye, a reputation marketing software platform.

He is the author of Reputation Matters Blog and has been published in DentalTown, American Academy of Cosmetic Orthodontics, Dentistry Today, Inside Dentistry and various magazines.

He lectures nationally and internationally to fellow dentists on using the power of the internet to attract new patients, case acceptance and reputation marketing.

On the podcast we discussed…

Dr. Tau's career journey and the decisions that he made along the way that led him from owning a practice to now owning iSocial Digital and working with the software program Birdeye
How the online review world changed and how Dr. Tau weathered the storm
The importance of having strong online reviews posted in the right places in our reputation-based society
How to make sure Google business pages are working efficiently so you don't lose patients
Why reviews are critical to choosing a dentist and how happy patients are trusted and loyal customers
How to create a reputation culture in the office – it’s an entire team effort and you can incentivize staff to encourage patients to leave a review
How reviews will overtake website importance over the next few years as people’s online habits change
The limitations of automated programs and the importance of choosing a system like Birdeye to get reviews in the right places
How text-based automated systems are much more beneficial than email-based ones because of the open rates
The innovative way that Birdeye software encourages patients to write SEO friendly reviews and how it convinces people to choose your practice
The need to repurpose Google reviews across all of your marketing platforms, but not to automate reviews on Facebook because it clogs the feed down with repetition
How Dr. Tau is launching an educational podcast called ‘The Raving Patient’ all about unleashing new ways to get patients into your practice and educating and inspiring others
How focusing on getting happy patients to write reviews on the sites that really matter can make a dramatic difference to your practice

Dr. Tau is one of the speakers at my Delivering WOW live summit in Jamaica which I am extremely excited about. You can find out more about this here.

Dr. Tau is passionate about educating people. His main goal is for dentists to understand the value of what Birdeye can offer and the value of what reviews can offer to your practice. You can schedule in a demo directly by heading on over to Calendly.com.

Here is a short video trailer of the podcast episode where Dr.Leonard Tau is discussing patient reviews:

A Simple, Two-Part Dental Marketing Strategy to Successfully Launch a New Dental Practice

February 8, 2020March 5, 2018 by A Holmes

New dental practices face unique marketing challenges.

Financially, due to construction costs, buying equipment and supplies, covering operating expenses, and making payments on their student loans, dentists opening new practices can’t afford to wait very long for patients to come in the door.

On top of that, starting a practice from scratch means starting your marketing from scratch with no existing marketing in place at all.

As scary as it may sound to some people to have high expenses and no patients, starting a new practice presents great opportunities over the long term.

For example, starting a new practice allows you to build your office and culture to match your vision for your practice and then match it with marketing that’s targeted to attract ideal patients who can become raving fans and refer family and friends.

With high expenses and no patients, it’s extremely important for new practices have efficient and effective marketing from the start.

Getting these two things in place and working together from the start can mean the difference between the success and failure of your practice. In fact, they helped Dr. Ashley Joves to generate over 1,100 Facebook fans, grow an email waiting list of almost 300 patient leads, and have 50 people schedule appointments before she even opened the doors!

Start a Facebook Page and Email List for Your New Dental Practice

It might seem counterintuitive to start a Facebook page for a practice that doesn’t exist, but it will be your home base for marketing activities in the future, helping you fill last-minute cancellations, promote high-end procedures, and more. The same goes with building an email list.

These will be two of the best tools for marketing your practice when you open the doors, and getting started early is key. Facebook is the most powerful and affordable advertising platform available. Building an email list helps you nurture relationships with patient prospects and build a list for future Facebook ad targeting and funnel marketing efforts.

When you don’t have appointments to fill or procedures to perform, it’s easy to let building a Facebook page for your practice or starting an email list fall behind, but they are key to a successful practice launch, especially when combined with the second dental marketing strategy.

Share Your Vision on Social Media and Invite People to Follow Along

When you first commit to starting a new practice, you have no idea when you’ll be ready for the doors to open, but that doesn’t mean you have nothing to market.

In fact, not having appointments to fill is a good thing. This way, you can build relationships with people and not have anything to sell other than your dream.

As soon as you’re committed to opening your practice, start promoting why you’re starting your practice, what you’re building, and why your practice will be different than others on social media.

Start with a Facebook Live video, and let your family and friends know you’re starting a new practice.

Tell them why you’re starting your practice.

Share your vision.

Tell them about the culture you’re building, what will be unique about your practice, and how excited you are to share your practice journey with them.

At the end of the video, let them know you will be sharing more videos as you build out your practice, put the link to your new Facebook page in the comments of the video, and invite them to like your page.

Invite them to join your email list to be notified about new Facebook Live videos and practice updates.

Then continue to share Facebook Live videos as you sign leases, design the layout, start construction, order equipment, choose furnishings, and more.

When you’re ready to open the doors, you’ll have Facebook fans, email subscribers, family, friends, and community members excited about and invested in the success of your practice!

Have marketing challenges kept you from your dream to launch a new practice?

Although starting a new practice presents many challenges, marketing your practice no longer needs to be one of them thanks to Facebook and email lists. Together, they can help you can get started building an excited, loyal list of patient prospects ready to make appointments as soon as you open the doors.

After your launch, your Facebook page and email contact list will continue to be key marketing assets, allowing you to deliver highly targeted promotions through Facebook ads, email marketing campaigns, and funnel marketing efforts!

To learn more about this and other dental marketing strategies, check out the team of expert coaches, training, and resources we offer in our signature Delivering WOW Platinum Mastermind Program.

You can also join my free Dental Marketing and Profits Facebook group where thousands of dentists and I help each other build better practices. Finally, for more free info on using Facebook for dentists, check out my free guide: Facebook for Dentists: The Definitive Guide to Regularly Attracting New Patients to Your Dental Practice right here.

Dental Advertising: 2 Questions to Ask Yourself to Improve Your Results

February 8, 2020February 26, 2018 by A Holmes

With so many things competing for people’s attention today, it’s more important than ever that your dental advertising dollars are invested wisely.

For example, if your ads are too complicated, people will move on. Additionally, if your ads don’t make an emotional connection with the right people, the people won’t be likely to act. Finally, even high-performing ads often have one or two things about them that keep them from performing at their best.

If your ads aren’t performing as well as they could, it could be costing you thousands of dollars in lost revenue, so here are two questions to ask yourself to improve your dental advertising results.

1. Is the ad being shown to the right people?

You can create the best ad in the world, but if you’re showing your ad to the wrong people, it won’t matter. This is why I prefer Facebook ads for dentists over traditional advertising methods.

With traditional dental advertising, it’s extremely difficult to effectively target the right people. You can target people by geographic location by advertising in the phone book. You can also target people by interest and general geographic location with a local television commercial, radio ad, or magazine ad. But you can’t get much more specific than that.

With Facebook ads, you can get very specific about your target audience. For example, if you want to attract new patients to your office, you can target people who live near your office, have visited your website recently, and are not on your patient list. Although the number of these people might not be very big, the people who will see your ad will be more likely to be interested in you than an audience created by general demographic or geographic information.

You can also target what Facebook calls a “lookalike audience” of your patient list or website visitors. With a lookalike audience, Facebook uses the vast data it collects from its users to generate a list of people with similar characteristics to your patient list or website visitors. You can then limit the audience further, such as by geographic location, to get even better results.

If your ad isn’t performing as well as you want it to, it might be because it’s being shown to people who aren’t likely to act, so be sure to ask yourself who your ad is being shown to.

2. Am I trying to do too much?

Sometimes dental ads aren’t performing well because we try to do too much with an ad. It’s important to remember that dental advertising is only one part of a good dental office marketing plan. For example, if you’re looking to attract new patients, you’ll need to get their attention, build trust, and get them to take action on some type of offer.

You might be able to do that with a high-value offer targeted to the right prospects, such as a free exam offer targeted to people who have visited your website this month but aren’t current patients; however, that might not be the type of offer you want to make.

You might prefer to attract new patients by offering a deal on a premium service, such as by offering a deal on Invisalign to people who come in for a cleaning. With a high-value procedure like Invisalign, you aren’t likely going to be able to build the level of trust you need to get many people to make appointments in just one ad.

You would be much better served by creating an Invisalign dental marketing funnel. Your funnel could begin by offering a free guide answering frequently asked questions about Invisalign. After people download the guide, you could then build a relationship with them over email, such as by introducing your practice culture and team members and then showing them before-and-after pictures before asking them to make an appointment.

In this context, your ad is only trying to get people to download a free, helpful guide. It’s not trying to build enough of a relationship with them that they’ll immediately go from a complete stranger to booking a high-value procedure.

Improve your results by asking yourself these two questions.

Although there can be a number of reasons an ad isn’t performing as well as you’d like, many times an ad is underperforming for these two reasons. Sometimes, changing your target audience is all you need to improve your results. Other times, you’re asking your ad to do too much.

To learn more about these and other ways to improve the performance of your dental ads, check out the team of expert coaches, training, and resources we offer in our signature Delivering WOW Platinum Mastermind Program.

You can also join my free Dental Marketing and Profits Facebook group where thousands of dentists and I help each other build better practices.

Dental Marketing Strategies to Get New Patients to Your Practice

February 8, 2020February 19, 2018 by A Holmes

When marketing your dental practice, it’s hard to know what strategies will work best for you. With so many options available, it can be challenging to narrow your options down to strategies that are reliable, repeatable, and profitable.

Because of that, many dentists stick with traditional dental marketing strategies of placing ads in newspapers, phone books, radio programs, and on television. Although traditional dental advertising strategies are familiar, they have three disadvantages to newer strategies, especially when your goal is to attract new patients to your practice, who won’t already know, like, or trust you.

First, traditional dental advertising strategies are expensive to produce in terms of time and money. It takes time and money to properly plan, produce, and place traditional ads. You can spend thousands of dollars and spend months planning before you know if you’ll see any return on your investment.

Second, traditional dental advertising strategies are inflexible. If you need to change a television or radio ad, you need to reedit or rerecord the ad, which can take a lot of time or money.

Third, traditional dental advertising strategies are inefficient. Your ability to target the right audience is very limited with traditional dental marketing strategies. That’s because the audiences are broad by nature. They may have common interests or characteristics, but most people you reach through traditional dental marketing strategies will be unlikely to be ideal prospects.

Here are three newer dental marketing strategies that my team and I have found to be much more effective at getting strangers to know, like, and trust you and your practice.

Networking with Local Businesses

My two favorite ways to network with local business owners are strategic alliances and host beneficiary programs.

In short, with a strategic alliance, you and another local business work together to promote each other. For example, you could offer a deal on teeth whitening to a bridal shop, who might offer a discount on alterations to your patients.

Host beneficiary programs are similar, except instead of offering a deal to the other business’s customers, you offer it to their employees. For example, you could offer a new patient promotion, such as free teeth whitening with a cleaning, to the employees of a local bank.

Using Facebook to Attract New Patients

One of my favorite features of Facebook for dentists is the ability to target very specific groups of people. For example, you can target people who visit your website. You can target your patient list by uploading it to Facebook. You can target people who engage with your page. You can target people by location, demographic, income, and more. You have great control over who sees your ad.

What makes this even more powerful is your ability to exclude people from seeing your ad. For example, if you’re looking to get more likes for your dental Facebook page, you can target people who have visited your website and exclude people who already like your page.

When trying to attract new patients, you can ask Facebook to exclude people on the patient list you upload. Although there’s a chance an existing patient will use different contact information for Facebook, the ability to exclude your patient list makes the chances much smaller.

This helps you avoid a situation where an existing patient sees a new-patient offer and gets upset. You can’t do that with television, radio, or phone-book advertising.

Using Online Funnels to Promote Specific Procedures to New Patients

High-end procedures like Invisalign or dental implants offer a great opportunity for dentists to use online funnels to attract new patients because they automate many of the steps every person goes through before choosing a dentist.

For example, most new patients walk through four steps before becoming a patient. First, they become aware of you. Second, they become interested in something you have to offer. Third, they decide to learn more about you. Finally, they make an appointment for treatment.

My team and I have used online funnels to help me and other dentists automate this four-step process for dental practices and then present the funnels to people using targeted Facebook ads.

For example, if you wanted to attract people to your practice for dental implants, you could create a short checklist that helps people know if they are eligible for dental implants and present it to people through a Facebook ad. Your Facebook ad will make them aware of you and generate interest. By clicking on your ad and giving you their email address in exchange for the checklist, they make it through the second step, becoming interested in more information.

After sending the guide, you can automate follow-up emails that answer frequently asked questions, show before-and-after pictures, and present an offer and call to action, such as asking them to make an appointment for a free consultation or present another special offer.

By answering their frequently asked questions, you will build trust with them and get them interested in learning more about you.

Your call to action for a free consultation or special offer will present an opportunity for them to take the final step.

Here’s an example of a funnel sequence you can use to promote Invisalign!

Are you ready to regularly attract new patients to your practice?

By using local networking, Facebook, and online marketing funnels, you can take more control of your new patient marketing than ever before! Better yet, you can get started with each of these strategies this week!

To learn more about these and other dental marketing strategies, check out the team of expert coaches, training, and resources we offer in our signature Delivering WOW Platinum Mastermind Program.

You can also join my free Dental Marketing and Profits Facebook group where thousands of dentists and I help each other build better practices. Click here for 31 additional ways to market your practice. Finally, for more free info on using Facebook for dentists, check out my free guide: Facebook for Dentists: The Definitive Guide to Regularly Attracting New Patients to Your Dental Practice right here.

Growing Your Practice Through In-House Membership Programs with Jordon Comstock

February 8, 2020February 15, 2018 by A Holmes

It’s great to introduce Jordon Comstock from BoomCloud on this week’s podcast to talk about how to boost your practice’s revenue through membership programs.

Jordon has been in the dental industry for over 10 Years. He started out managing his family’s dental lab in Salt lake City, Utah and studied Business, Marketing, UX/UI design at The Art Institute of Salt Lake City. As he was managing the lab, he built a sales and marketing department from scratch and helped grow the lab from local clients to nationwide. He also oversaw the financial department and helped create systems and reporting to help the company understand the numbers.

Jordon was introduced to the concept of an in-house membership program by some of the lab’s clients. Jordon has always been an entrepreneur since an early age and has started 3 different start-up companies. He became curious about how practices were managing a membership program and quickly realized that practices needed a system to manage a program. He began sketching out the initial design for BoomCloud in 2013.

Jordon has experience growing start-ups from the ground up. He is a bootstrap entrepreneur and understands how to grow a company without 3rd party funding.

Jordon’s main goal is to help as many practices as he can using BoomCloud to help grow practices, create recurring revenue for them and reduce dependence with insurance companies. He truly cares from his team, customers and products.

On the podcast we discussed…

The power of having a subscription model in your practice to increase revenue
How recurring revenue streams increase the value of your practice
How membership programs attract and retain patients and increase case acceptance
How there’s a huge market out there for dentists to create membership programs and attract patients
That everyone loves a discount and it’s a great way to increase patient numbers!
The assurance that recurring revenues are legal and how to make sure your practice stays within the law
How BoomCloud can help practices to free themselves from reliance on dental insurance

If you would like to find out more, there’s a wealth of free resources to help you get started on the BoomCloud website and you can download Jordon’s ebook for free here.

Here is a short video trailer of the podcast episode where we are discussing dental membership programs:

Dental Marketing Company Secrets: 3 Things the Best Marketing Companies Do to Get Results

February 8, 2020February 12, 2018 by A Holmes

With so many pressures facing dentists today, getting the best return for your marketing time and budget can feel overwhelming.

Because of that, new and improved ways to market a dental practice don’t just help dentists make more money; they can make their lives better.

That’s what happened with me when I started using Facebook to market my dental practice after using traditional marketing tactics and getting traditional results for years. For example, I received 1,500% and 5,000% returns using Facebook, far exceeding the results I could expect from traditional marketing. I continue to get great returns using Facebook and dental marketing funnels on a regular basis today. After building a team to help other dentists do the same, we began seeing more great returns for other dentists, too, such as Dr. Ashley Joves, who used a simple funnel and Facebook to get 1,000 Facebook fans, grow a patient waiting list of almost 300 people, and have 50 people schedule appointments before she even opened the doors.

These results are unheard of with traditional dental marketing. As a result, I recommend Facebook for dentists and funnel marketing for all dentists looking to make their marketing more effective.

Simply put, these online marketing strategies are more powerful, affordable, and effective than traditional marketing.

If you’re looking to work them into your marketing plan, you have two choices. First, you can do it yourself, using independent research or guided advice, direction, and support from places like Delivering Wow U or my free Dental Marketing and Profits Facebook group to help you shorten the learning curve and learn from others. Getting advice, direction, and support can help you overcome common myths that hold dentists back.

Second, you can outsource it to a dental marketing company to help you as my team helped Dr. Joves and others with their Facebook and funnel marketing.

No matter what route you take, it’s important to understand three things the best dental marketing companies do to get results for their clients.

1. Deliver the Right Message

Your marketing will only be as effective as your ability to connect with people. The first step to doing that is to create the right message for the goal you have for your marketing.

For example, if your goal is to attract new patients, the most effective messaging centers around why someone who isn’t a patient would want to be. This might include messaging that showcases your practice vision culture, celebrates team members and patients, and makes emotional connections. This messaging helps you build trust and show people what makes your practice different than others.

If you’re looking to get existing patients to come to you for additional services, you won’t have to build as much trust because you’ve already done so. Thus, your messaging might focus more on the benefits of the specific service to them, rather than what makes you the right person to do it.

Because of this, before beginning any marketing plan for your practice, it’s critical that you get your messaging in order.

2. Target the Right People

Once you know the message you will deliver with your marketing, you’ll focus on presenting each message to the right people who will be more likely to be receptive to it, as the best dental marketing companies do.

For example, if your goal for a marketing campaign is to attract new patients to your practice through a new-patient offer, like the best marketing companies, you would include audiences that are more likely to become patients and exclude current patients. In general terms, this would include people who have interacted with your practice before and live in the area. This might include Facebook fans, newsletter subscribers, and website visitors who are not yet patients.

If your goal is to offer a new service to existing patients, your audience would obviously be current patients.

No matter what method you use to connect with people, you will get a much better return on investment if you match your audience with your messaging for each advertising campaign.

3. Use the Right Tools

After you create the right messages and identify the right audience to achieve your marketing goal, the final step to your best results is to use the best tool to connect your messaging with the target audience.

Whether you do it yourself or utilize a dental marketing company, the right tools can make the difference between a profitable campaign and a waste of time and money.

This is another reason online marketing with Facebook so effective. Facebook, through its Facebook ads manager, gives you an unprecedented ability to connect an ad to the right people in minutes.

For example, you can upload your patient list to Facebook’s ad manager to display ads for a new service to current patients. You can attract new patients by creating an audience of people who have visited your website in the past ninety days but who haven’t made an appointment, or by targeting newsletter subscribers who aren’t on your patient list.

You can even ask Facebook to create a “lookalike” audience of people based on these audiences to create better “cold” audiences. Lookalike audiences utilize Facebook’s vast data and business partners to find people with similar characteristics to existing audiences to get better results than by targeting people based on manually generated criteria.

This provides a significant advantage over phone books, television, radio, or direct mail, which take much longer, cost much more, and offer more limited targeting capabilities compared to Facebook.

The Secret to Your Marketing Success

With so many competing demands on your time and marketing money, it can be hard to know what will work. The best dental practices and dental marketing companies do these three things to get better results, at a lower cost, in less time.

If you want to learn more about how to do this for your practice, check out the team of expert coaches, training, and resources we offer in our signature Delivering WOW Platinum Mastermind Program.

You can also join my free Dental Marketing and Profits Facebook group where thousands of dentists and I help each other build better practices.

Finally, for more free info on using Facebook for dentists, check out my free guide: Facebook for Dentists: The Definitive Guide to Regularly Attracting New Patients to Your Dental Practice

The Roadmap to Freedom with Dr. Anissa Holmes

February 8, 2020February 8, 2018 by A Holmes

This podcast episode is a real treat for you. I recently attended the Voices of Dentisty Summit where I was presenting on how to grow your practice with Facebook marketing and how it can be achieved without spending lots of money. Whilst at the event I recorded quite a few podcast episodes as a guest on other shows.

This week on the Delivering WOW podcast I share with you my appearance on the Millennial Dentist podcast. We focus on the journey that doctors go on from not knowing where to start and not knowing what to focus on to being able to create a life of freedom.

On the podcast we discussed:

My personal journey from having my own practice in New Orleans, to moving to Jamaica and starting from scratch
How I hired a coach, discovered the power of Facebook to tell my story, and built my practice in Jamaica- resulting in it becoming debt free in two years
I wrote a book to share my story, and then started my podcast in order to reach even more people
How marketing doesn't solve all of your problems – you need strong leadership skills to build a team, so that you can grow and scale your business
The importance of hiring coaches and mentors to help you, and how to find the right person for you
How I have managed to help doctors in different ways, from Delivering WOW U, to my Business Bootcamp and my Inner Circle

I look forward to hearing your thoughts on this episode in the Dental Marketing and Profits Facebook Group.

There are a handful of tickets left for the Delivering WOW Summit March 9-10 in Jamaica. Just to make you aware, the hotel resort is fully booked and so your accommodation would need to be offsite, so if you're happy with that I'd love to see you there!

Here is a short video trailer of the podcast episode:

Dental Internet Marketing: 3 Ways to Get Patients Online

February 8, 2020February 5, 2018 by A Holmes

Dental marketing has come a long way since the days of phone-book advertising and TV or radio commercials. Traditionally, the only ways to attract patients to a dental practice were slow, expensive, and ineffective. With dental internet marketing, however, marketing your practice has never been faster, more affordable, and effective.

Here are three of my favorite ways to get patients online.

1. Facebook Marketing for Dentists

Facebook for dentists is one of my favorite tools for growing your practice online. From setting up free dental Facebook pages to sophisticated targeting through Facebook’s advertising platform, Facebook is the fastest and most effective way of building relationships with potential patients.

If you’re just getting started with Facebook, building and optimizing your dental Facebook page is a free first step toward building your Facebook presence.

After building and optimizing your Facebook page, your next step is to share stories, images, and videos about your practice. The best dental Facebook posts show people your vision for your practice, describe what makes your practice different than others, and celebrate the amazing things your practice, patients, and team members are doing in the community. These types of posts make deep connections and get noticed.

With a Facebook page up and running, you can then take advantage of Facebook’s powerful advertising network. Want to offer a special to people with upcoming birthdays? Facebook can connect you with local people with upcoming birthdays. Want to post an offer to current patients? Facebook lets you upload their contact information and present ads to any who have a Facebook account. Want to attract new people who are more likely to be interested in becoming your patients? Facebook lets you target people who visit your website but aren’t yet patients.

This is just the beginning of how powerful Facebook can be to build your practice.

2. Online Marketing Funnels for Dentists

Imagine being able to onboard patients 24/7/365 without even having to pick up the phone. That’s what funnels can do. Online marketing funnels are an automated way of walking people through the process of becoming a patient in your practice.

Typically set up through a series of webpages and emails, which can all be set up in a matter of clicks with my favorite funnel software, ClickFunnels, marketing funnels allow you to automate some of the most time-consuming and expensive parts of onboarding a new patient.

For example, you can use a funnel to promote a new procedure to your existing patients by emailing your patient list a link to your funnel. When they get to your funnel, you can introduce the procedure, answer frequently asked questions and common objections, make an offer for a free consultation or ask them to make an appointment, and let them schedule an appointment right within your funnel.

There many types of funnels you can use to grow your practice by targeting existing or new patients. You set up your funnel the same way, presenting an offer, answering frequently asked questions or resolving common objections, and making a call to action.

Because they allow you to solve all the time and cost problems with traditional advertising, funnels are the best way to experience real practice growth. That’s why I believe every dental practice needs at least one funnel.

With a funnel in place, all you need to do is send people to it, evaluate how your funnel is working, and tweak anything that needs to be adjusted.

3. Online Review Marketing

A third way to grow your dental practice online is through online review marketing.

Online reviews help you in many ways. For example, they are great for SEO, helping you rise up in Google and other search engine results. They also allow you to let your happy patients tell people how great your practice is. As great as your marketing may be, having a real patient sing your praises in an online review makes an even greater impression on people.

Better yet, by using software such as BirdEye reputation marketing software to automate the review process, and training your team to ask for reviews from your best, most-satisfied patients, you can make online review marketing easy!

Dental Internet Marketing Made Easy

Dental internet marketing has never been as easy as it is today. With support and tutorials like those in DeliveringWowU, done-for-you services like my team does for dentists, and software help like BirdEye and ClickFunnels, internet marketing is faster, easier, and more cost-effective than ever for dentists and dental offices.

You can also join my free Dental Marketing and Profits Facebook group where thousands of dentists and I help each other build better practices. Finally, for more free info on using Facebook for dentists, check out my free guide: Facebook for Dentists: The Definitive Guide to Regularly Attracting New Patients to Your Dental Practice right here.

Dental Marketing Ideas You Can Start Using Today

February 8, 2020January 29, 2018 by A Holmes

Not too long ago, dental marketing campaigns took weeks to plan and required investing thousands of dollars before you had a hope of recouping a single dollar. With that level of investment required, it took a lot of new patients to even hope to break even.

The thought of achieving returns of 1,500% and 5,000% returns on investment with a marketing campaign like I’ve done using Facebook wouldn’t have even crossed most dentists’ minds.

Today, between Facebook for dentists, the amount of information available, and unprecedented ways to connect with people, we can take marketing campaigns live with the click of a mouse, learn more and better information from people in and outside the dental industry, and build mutually-beneficial relationships with people to help each other grow.

Here are three dental marketing ideas you can get started with today to start building your practice fast.

1. Facebook for Dentists

Facebook is the most powerful online tool for connecting with potential patients. With the new algorithm changes announced in January 2018, it will be difficult for dental offices that don’t create compelling content to achieve organic reach. Although that created a lot of angst in the online marketing world, it creates opportunities for dentists who create compelling Facebook posts or use Facebook’s powerful advertising network to post highly targeted promotions to current or prospective patients.

Depending on your experience with Facebook, here are three things you can get started with today that can pay off big in the future.

Set Up a Dental Facebook Page

If you don’t have a dental Facebook page already, you can set up a great Facebook page in five easy steps today.

If you already have a great Facebook page, start content that shows people your dental practice vision and story, shares community events you’re attending or hosting, highlighting great things about your team members, or testimonials for happy patients.

Cost: Free

Create Engaging Facebook Posts

Images and live or prerecorded videos are the most engaging types of Facebook posts. If you’re comfortable on video, jump on a Facebook Live and give an office tour so people can see how great your office is. Ask a team member to talk a bit about the great culture in your office. Or just snap a picture of some things that make your practice so great. Even one post a day can help you build connections with current and potential patients to attract them to your office. Here are some more ideas for how to create the best Facebook posts.

Cost: Free

Place a Facebook Ad

If you already have a great Facebook page and regularly post compelling content, you might benefit from a targeted ad campaign on Facebook. With just a few clicks of a mouse and less than ten dollars, you can start testing Facebook ads for dentists. That’s right, no stuffing envelopes, no paying for postage, and no postcard design needed.

If you’re searching for ideas to get started, consider using Facebook ads with a budget of just $3–5 per day to advertise a previous successful offer and adjust the budget as desired after letting it run for a few days.

For the best results, here are some of the best groups of people to present your ad to on Facebook.

Cost: As little as a few dollars.

2. Promote a “Service of the Month” to Current Patients

A great way to generate revenue is to designate a “service of the month” and promote it to current patients.

Basically, the way it works is you offer a promotion relating to a service you want to promote. A good service would be something that’s cosmetic, like teeth whitening. You can even set a limit so only a certain number of new and existing patients can take advantage of the promotion.

Once you decide what you’ll promote that month, email your patients, tell them about the promotion, and let them know how many spots you have open.

Many people will see it as an opportunity to get a great deal on something they’ve always wanted but couldn’t get themselves to invest in at full price.

Cost: Free

3. Create a Strategic Alliance or Host Beneficiary Program

Strategic alliances and host beneficiary programs are similar to a service of the month but promoted to a local business.

With a strategic alliance, you partner with another local business that serves the same people as you to promote each other. To form a strategic alliance, you can reach out to local businesses you like, introduce yourself, and let them know you would like to form a mutually beneficial relationship. You can even offer a service discount or other promotion to their customers to encourage them to promote you. That benefits their customer, makes the business owner look great, and gets you new patients. It’s a real win-win-win. For example, we offered brides a deal on teeth whitening as part of a strategic alliance with a local bridal shop. That went over very well!

Similarly, with a host beneficiary program, instead of offering something to another business’ customers, you offer it to their employees. We often offer a discount for new patient cleanings to employees of local banks, investment firms, association, and even bakeries. Again, it creates a great win-win-win. The new patient benefits, the other business looks great, and we get new patients.

To get started with a strategic alliance or host beneficiary program, decide what promotion you’ll make, pick an easy local business to get started with, such as one you or a team member is already connected with, and give them a call. Let them know what you want to offer them and offer to email them something they can easily share, like an email they can forward to employees or a simple flyer they can print and post on their wall!

Cost: Free

Dental Marketing Ideas Don’t Have to Be Complicated Anymore

Dental marketing used to take a lot of time to set up and a lot of money to build momentum. With these three ideas, you can get started for as little as nothing. You can even start with the dental Facebook ads for just a few dollars. Your only additional cost is whatever you offer as a discount or enticement, but that’s a cost you can control and would be required for any marketing campaign. Only with these ideas, you get to deliver it to people for as little as free!

If you want to learn more about these and other dental marketing strategies, check out the team of expert coaches, training, and resources we offer in our signature Delivering WOW Platinum Mastermind Program. You can also join thousands of other dentists helping each other in my Free Dental Marketing and Profits Facebook Group!

Finally, for more free info on using Facebook for dentists, check out my free guide: Facebook for Dentists: The Definitive Guide to Regularly Attracting New Patients to Your Dental Practice right here.

Dental Ads That Convert: 8 Ways to Use Facebook Ads to Grow Your Practice

February 8, 2020January 22, 2018 by A Holmes

When dentists haven’t received good results from Facebook ads, it’s almost never because their practice is so unique that Facebook can’t help. It’s almost always because they only tried using it once or twice to boost a post or two, didn’t see results, and moved on.

When my team and I help dental practices with their Facebook ads, our clients are often surprised by how effective it can be to use Facebook for dentists.

The first step to using Facebook ads well is to understand what you’re trying to accomplish with each ad you post. Only then can you design effective copy, add an appropriate image or video, and target the right people.

Here are eight common goals for dental ads that Facebook can help you accomplish.

1. Building practice culture awareness

If you’re following the Delivering WOW way of building your practice, you know how important it is to stand out. One of the best ways to stand out is to develop an irresistible practice culture. Developing a practice culture helps you build a stronger team and make deeper connections with your patients. If you’ve developed a great practice culture, Facebook ads can be a great tool for building awareness with people in your community.

2. Showing people what makes your practice different

In addition to showcasing your culture, Facebook ads can be used to let people know of unique things about your practice. Do you offer an on-time guarantee? Do you serve specific groups of people? Do you offer luxury, VIP amenities? You can use Facebook ads to show people why your practice is different.

3. Talking about how you can help people

What services do you want to be known for? What procedures lead to people wanting more services? Use Facebook ads to talk about the benefits of those services and how you can help people with them.

4. Highlighting testimonials of happy patients

Have you been collecting online reviews or testimonials from happy patients on video, Facebook, Google, or your website? Reviews from other people go a long way toward attracting people to your practice. Facebook ads are a way to showcase your best testimonials to more people.

5. Attracting people into a dental marketing sales funnel

Have you set up an automated dental marketing sales funnel? Facebook ads are a great way to get people into your funnel.

6. Filling last-minute cancellations

If you have a last-minute cancellation, you can send an ad to your patient list by uploading it to your Facebook ads account as a custom audience. My practice has filled many cancellations using Facebook ads for very little money.

7. Promoting a specific procedure

Are you introducing a new procedure? Or do you want to promote your most profitable procedure? Facebook ads are a great way to promote it. For example, you might record a video talking about the most frequently asked questions and give people a call to action to get a free consultation or send them to an automated dental marketing funnel to sell that service.

8. Introducing a new dentist or other team member

Introducing a new dentist or other team member using Facebook ads is a great way to build brand awareness, show the personal side of your office, and encourage people to make an appointment to fill up any additional capacity your new addition will create.

Have you tried these types of dental ads?

Once you know what you want to accomplish with your Facebook ads, you will be much more prepared to target the right people and put together the best copy, imagery, and calls to action.

Which of these types of ads have you used? What others have you used?

My team has helped hundreds of dentists increase profits, attract new patients, improve social media presence, and lower their advertising costs using Facebook. If you want help, check out the team of expert coaches, training, and resources we offer in our signature Delivering WOW Platinum Mastermind Program.

You can also join thousands of other dentists helping each other in my Free Dental Marketing and Profits Facebook Group!

The Best Dental Facebook Pages Have Six Things in Common. Does Yours?

February 8, 2020January 15, 2018 by A Holmes

Facebook for dentists is one of the most powerful ways to connect with patients and grow your practice. Making your office’s Facebook page more impactful is simpler than many people think. It doesn’t take a tech genius or full-time effort to make your dental Facebook page among the best in the business, so you can build your brand and attract new patients.

Here are six things the best dental Facebook pages do that make them so effective at attracting new patients. If you don’t already have one, follow these steps to set up a Facebook page for your practice and make sure it has these things in place. If you already have one, put these six things in place today to take your Facebook page to new heights!

1. Your dental Facebook page must have complete practice contact information.

Make sure your practice name, address, phone number, website, and any other contact information you want to use are complete and accurate. Having complete and accurate contact information on sites like Facebook helps with local search engine optimization by creating a bigger web presence and gives people multiple ways to reach out to you when you make an offer or if you use Facebook to fill last-minute cancellations.

2. Your page must have accurate hours of operation.

Very little annoys potential patients as much as calling or trying to make an appointment when you say you’re open, only to find out the hours listed on your Facebook page or website are inaccurate.

3. Your profile picture and cover images must be professional, hi-res images that convey your practice’s culture.

These images will be many people’s first impression of your practice. High-quality images that convey your practice’s culture make sure that first impression is a good one and lets potential patients know what makes your practice different and better than others.

4. Your about section must include complete and accurate statements about what makes your dental practice different.

Let people know why your practice is different and better. Tell them about your practice’s culture. Let them know about on-time guarantees, VIP service, and all the other things that make your practice amazing, and fill out your Facebook practice story with another professional, hi-res image to let people learn even more about what makes you great!

5. Add trusted team members to your dental office Facebook page’s list of team members.

Facebook now lets you feature team members on your page. This will link your page to their profile and show their name and profile picture on your page.

6. Your button under your dental Facebook page cover photo must be set how you want it.

Make sure the big blue button under your cover photo encourages people to engage with your dental practice how you want them to, not just how it’s set by default. For example, you can set it to send you a Facebook message, schedule an appointment, or call your office. The big blue button is one of the most prominent features of your page and stays shown even as they scroll down. Make sure it directs people where you want them to go!

How does your dental Facebook page stack up?

With these six simple things in place, your dental office Facebook page will be ready for you to add high-impact dental Facebook posts and start promoting your Facebook page so you can build a loyal audience and attract new patients to your office!

For more help building the best dental Facebook page to grow your practice, check out the team of expert coaches, training, and resources we offer in our signature Delivering WOW Platinum Mastermind Program. Also, join thousands of other dentists helping each other in my Free Dental Marketing and Profits Facebook Group!

You can also check out my free guide: Facebook for Dentists: The Definitive Guide to Regularly Attracting New Patients to Your Dental Practice right here.

10Xing Your Dental Implant Case Acceptance With Elijah Desmond

February 8, 2020January 11, 2018 by A Holmes

In this week's podcast episode I talk to my great friend Elijah Desmond about an amazing strategy to grow your practice and treat a lot of people.

Elijah Desmond, RDH, is a dental guygienist whom graduated from The Ohio State University. He is a motivational speaker and has a passion for changing lives of kids and dental professionals. Elijah is the founder of Smiles at Sea in which he puts on dental conventions on a cruise ship surrounded around having fun! He is also a partner in Driven Dental Implant Marketing.

On the podcast we discussed:

How to make your family a priority while still making a huge impact in your business
The impact on people's life that dental implants can make
Why it is important to remember we are treating people as well as the teeth to ensure you close more sales from your high value leads and marketing campaigns
Why your customer service needs to be bullet proof from start to finish in your practice
How he has the ability to attract the high value cases by using search engine advertising and a landing page to convert and track each lead
Satisfied customers become a walking billboard for the dentist as soon as they walk out the doorHow in business everything is about Return on Investment (ROI) and you have to save enough money to enable you to let the world know what you can do
The difference between Volume, Same-Day and Value practices
Listening to patients and giving them options and not pressurizing them is almost like reverse psychology and is the most successful method

We let the cat out of the bag on the podcast by announcing the new 4-night cruise workshop that Elijah and his team have planned. It has not launched yet but will be available soon for you to get onboard and learn all about how to place dental implants and how to grow your business and impact people's lives through this highly profitable line of dentistry.

If you want to find out more about Elijah Desmond or would like to see if Driven Dental Implant Marketing is right for your business go to www.drivendentalmarketing.com and sign up for a free strategy session.

Here's a short video trailer of our podcast episode:

How to Get Your Patients to Say Yes to Your High Level Services with Dr. Steve Schluentz

February 8, 2020January 4, 2018 by A Holmes

This week on the podcast I spoke to Dr. Steve Schluentz (shoe-lentz). Many of you already know Steve as he's super active in the Delivering WOW Facebook Group and he's a member of our bootcamp.

Steve is a dentist, motivational speaker, guest speaker for The Texas Center for Occlusal Studies, and CEO/Founder of Mountain Sky Coaching, a company that helps businesses make quantum leaps in their results. He is a certified consultant for Bob Proctor, the world’s #1 teacher on human growth and potential. He is recognized as one of the top Proctor Gallagher Institute’s consultants in the world. In addition to his success transforming businesses, he also lectures to and coaches dentists across the country on creating successful and thriving practices and lives!

On the podcast we discussed:

The journey that has led Steve to where he is today – from being a burnt out associate to buying his own practice and transforming it into the practice that it is today
Why he changed the way that he communicated with his patients – cutting out the ‘techno babble' and talking in the language that they understood
How mindset plays a really important role in selling dental service and you must tackle your own false beliefs
How to prepare and train your team if they present fees to patients
Why it's so important to learn how to sell and that dentists should focus more on developing their sales skillset as opposed to investing in more technical training
Why Steve thinks Facebook is the most powerful tool at the moment for marketing
It's so important to talk and talk about what you do in order to become ‘known' as the person who does that – when you are becoming sick of hearing yourself talk about it, that's about the time people are willing to learn
Steve's process for selling high value services to his patients – Steve went through this in details
Why you should have a vision board for your practice and for yourself as well

Steve is launching an online course very soon covering 3 key skills – structuring the new patient experience, the proper mindset, and communication skills. It's a 6 week online course and includes an A-Z manual. Steve has distilled everything that he's learnt in the past 5 years into one course. When it's live he will offer my Delivering WOW audience a discount if they want to engage in the Masterclass Course.

To contact Steve you can email him at admin@mountainskycoaching.com and say you listened to the podcast.

You can find out more about Steve via his website.

Here's a short video trailer of our podcast episode:

Check out our guide on dental coaching/consultants…

The Three Facebook Ad Targeting Audiences Every Dental Office Needs

February 8, 2020January 1, 2018 by A Holmes

One of the best ways to maximize your results on Facebook is to set up and save highly converting Facebook ad targeting audiences. Once you set up your targeting audiences, you can use them for future boosted posts or ad campaigns. This allows you to reach people you know to be more receptive to your ads.

The Three Main Types of Facebook Targeting Audiences

Although there are many options within each type, there are only three main types of Facebook targeting audiences: custom audiences, lookalike audiences, and saved audiences. Here’s what each of those are and how they can help you get better results from your Facebook ads.

Custom Audiences

The first main type of targeting audience is the “custom audience.” A custom audience is an audience you set up based on their interaction with you, such as your patient list, email subscribers, website traffic, or people who watched your videos or engaged with your Facebook page. Essentially, this is an audience Facebook customizes for you.

Lookalike Audiences

The second main type of targeting audience is the “lookalike audience.” Lookalike audiences are audiences Facebook creates to match users to your custom audiences. The people in your lookalike audiences are people Facebook believes share important characteristics with the corresponding custom audience.

Although the people in lookalike audiences won’t be warm leads because they won’t know you already, Facebook thinks they share important-enough characteristics to be more likely to like your page, engage with your posts, and take you up on your offers compared to other users.

Saved Audiences

The third main type of targeting audience is the “saved audience.” Saved audiences are audiences you customize based on a number of factors you can choose. You can combine audiences to form a new saved audience. You can narrow down audiences by location, age, or any number of other factors, and save them as a new audience. Or you can add additional targeting features.

For example, if you wanted to get more page likes, you might create an audience of people who have visited your website and a lookalike audience of web visitors who do not like your Facebook page.

This way, you’re showing your page to an audience of people who will be familiar with your practice and people who Facebook believes are similar to your web visitors in a significant way, but you won’t pay to reach people who already like your page.

To build this audience, you will first need to create a custom audience of web visitors and a lookalike audience to your web visitors.

You would then create a saved audience that includes your custom web visitor audience and your lookalike audience, but exclude people who like your page already by selecting the “connections” option and choosing “exclude people who like your page.”

If you wanted to limit your audience even more, you could do that when you set up your saved audience. For example, if you wanted to promote a special for kids’ cleanings to current patients, email subscribers, and lookalike audiences, you could create a saved audience that combines those lists but limits the list to parents of young kids in the detailed targeting section.

Create Key Targeting Audiences Ahead of Time

By setting up key targeting audiences, you’ll lower your costs and get better results from your boosted posts and ads. Moreover, if you set up audiences you know you will be using ahead of time, you’ll also save time because you will have several groups of warm audiences waiting when you’re looking to boost a post or create an offer.

To start, I suggest setting up custom audiences of patients, email subscribers, and web visitors, plus lookalike audiences of those groups. If you know you’re going to be targeting groups within those, such as parents, you can set up a saved audience, too.

For more help using Facebook ads to grow your practice, check out the team of expert coaches, training, and resources we offer in our signature Delivering WOW Platinum Mastermind Program.

You can also join thousands of other dentists helping each other in my Free Dental Marketing and Profits Facebook Group!

Real Marketing That Works with Jerry Jones

February 8, 2020December 28, 2017 by A Holmes

This week on the podcast I interviewed Jerry Jones.

Jerry is of the nation’s top expert on professional practice marketing with over 20 years experience, Jerry spends most of his time developing marketing and advertising strategies for his limited number of private clients and ClearPath Society Members.

His company, Jerry Jones Direct, is the #1 internationally recognized Membership-based boutique dental marketing and advertising firm focused on both patient retention & turn-key new patient solutions, with clients in the US, England, Australia and Canada.

While not a dentist, in 2003, Mr. Jones opened and today, still owns a “from-scratch” 4-doctor dental office in Salem, Oregon, Wellness Springs Dental of Salem. Through WSD of Salem, Jerry and his team conduct research and experiment with a variety of cutting-edge marketing and management techniques shared exclusively with Members of his ClearPath Society.

In short, Jerry knows what it takes to successfully own and operate a dental office in an area with high competition and in the ever-changing dental landscape. For example, during the 2008 financial collapse, his office maintained double-digit year-over-year growth.

On the podcast we discussed:

The journey that has led Jerry to where he is today and how he became specialized in the dental industry
Why he considers leadership to be the most important aspect of a thriving and profitable dental practice
Marketing is also extremely important and why dentists must know how to attract all the patients that they can serve
We plateau when we rise to the level of our skillset and we go no further, unless we seek out people who know more than us and can help us grow our skillset
Strategies to grow a start-up – Jerry shared a lot of great tips from going door-to-door to starting a local podcast on dentistry and health
Why Jerry still beleives in traditional marketing, for example, advertising in newspapers, direct mail
The importance of good copy, the power of words, to help people understand that you can offer a solution to their problems
Smart doctors invest in marketing before they invest in gadgets and incur other non-essential costs
If you are frustrated with your marketing look at your message as well as your media, more often than not the issue is your messaging

To find out more about Jerry you can head to his website here.

Here's a short video trailer of our podcast episode:

Facebook Ads for Dentists: How to Lower Your Ad Costs While Increasing Conversions

August 17, 2020December 4, 2017 by A Holmes

Facebook revolutionized dental marketing by both lowering costs and improving results. The most powerful part of Facebook and Facebook ads for dentists is your ability to direct your ad to the right people and away from the wrong people using audience targeting.

Before Facebook came along, dentists spent thousands of dollars a month on traditional media ads that would hits thousands of people, but the ads would be relevant to only a small percentage of the people who would see them, and thus ineffective for the dentists. Even worse, because of the limited ad space on traditional media, dentists spent thousands of dollars a month to get even ten new patients a month.

Facebook ads for dentists changes all of that by giving you unlimited control of the audience you want your ad to be presented to. This does two things. First, it lowers your advertising costs because it allows you to target very specific groups of people that other companies don’t want to target. That means less competition for you and more Facebook ads to sell for Facebook. Second, it improves your results, because your Facebook ads are only shown to people you know to be part of a relevant audience.

Advertising copy is important. Your offer is important. And your images or videos are important. But the real power of Facebook ads for dentists is your ability to get your posts in front of the right people.

In fact, it’s so powerful that when my team works with dentists to help them with their Facebook ads, we set up and save the right audiences before we set up the first ads for our dental marketing clients. That allows us to get great results for the dentists and dental practices that hire us to help them with their Facebook ads, because we can select the best audience for each specific Facebook ad campaign or boosted post right from the start.

Here are seven high-impact target audiences that will help you get better results with your Facebook ad campaigns.

Using Facebook Ads to Target Your Current Patient List

Your current patient list is a great target audience for Facebook because they already know, like, and trust you. They can be a high-impact audience for end-of-year “use it or lose it” dental insurance reminder posts, add-on services, or one-time specials for premium services.

Using Facebook Ads to Target Your Email List Newsletter Subscribers

People who subscribe to your newsletter or have signed up to receive a free guide or checklist are a great group of people to target with ads, because they are already familiar with you and have taken action to get on your email list. Thus, they’ll be more likely to take action on your offer again. They can be especially good for targeting people with another high-value download that directs them to a dental marketing funnel.

Using Facebook Ads to Target People Who Visit Your Website

Whether it’s any page or specific pages, people who visit your website are a great group of people to target, because they’ve already been directed to you by something they did. Sometimes, your site will have come up on a web search. Other times, they may have found you in a dental insurance directory or from a friend. Whatever it is, they’ve been connected with you before, and Facebook ads can be a great way to connect with them again.

I recommend you create a custom audience for each specific service page on your site, so you can make sure to present the most relevant Facebook ads and get even better results. For example, if you start developing articles on each of your service areas, you can target the people who have shown an interest in that service by going to that page on your website.

Using Facebook Ads to Target People Who Watch Your Facebook Videos

Videos are a powerful way to connect with people. They allow people to get to know you and your practice. They can hear your voice, look into your eyes, see your enthusiasm, and get a feel for your practice. If you’re doing Facebook Lives or uploading videos, you can create a list of people who have watched a certain percentage of those videos. These people have given you their attention for an extended period of time and will be more likely to take action on a future Facebook ad. I recommend setting up audiences of people who have viewed at least twenty-five percent and at least fifty percent of your videos. This gives you a choice to target only very engaged people who have watched more than half of your videos and a larger but still-engaged audience who have watched more than twenty-five percent.

Using Facebook Ads to Target New People Who Share Important Characteristics with Existing Groups

In the Facebook world, this is called setting up lookalike audiences. Essentially, the way this works is you give Facebook a list of people and ask them to create an additional audience that shares characteristics like living in the same area, making the same purchasing decisions, have similar incomes, like similar Facebook pages, etc. These audiences are powerful, because they are similar to people who already know, like, or trust you in some important way. You can ask Facebook to get people similar to your patient list, website visitors, email newsletter, and more. Lookalike audiences are a powerful way to connect with new people.

Using Facebook Ads to Target People Who Have Relevant Interests on Facebook

A simple way to increase the relevance of audiences targeted at people who aren’t already patents, on your email list, your Facebook fan, or connected in some way to one of those groups of people is to target people by a combination of demographics, interests, or behaviors. There are unlimited combinations of demographics, interests, and behaviors you can target, depending on your dental practice specialty or goal for your Facebook ad. For example, you can target women who live within five miles of your practice and make over $50,000 per year if you want to promote teeth whitening. You can also target parents of kids between ten and sixteen years old who live within five miles of your practice if you want to promote orthodontics. The possibilities are endless.

Using Facebook Ads to Target People Who Like Your Facebook Page Plus Their Family and Friends

Facebook’s algorithm only shows your dental Facebook page posts to a small percentage of your Facebook fans organically; however, you can use Facebook ads to target more fans as well as their family and friends. Because your dental Facebook page fans already took action to like your page, they’re a warm audience, and your costs will be low. Additionally, when their family and friends see your Facebook ad, Facebook adds a note to the top of the post that lets them know which of their Facebook friends like your page. That mini-endorsement helps you and your Facebook ad make a stronger connection and encourages them to take action.

BONUS: Excluding People for Even Better Results

A great way to improve the results of Facebook ads for dentists and dental practices is through exclusion. With exclusion, you tell Facebook to not show your ad to certain people. For example, if you’re using a Facebook ad to send people to a blog post where you talk about the advantages of dental implants and make an offer, you don’t want to show the same ad to the people who have taken you up on the offer, because they’ve already opted in. This way, you don’t spend money targeting people who already opted in and you avoid annoying those people with the same ad.

Whom Do You Need to Reach with Your Facebook Ads?

One of the best ways to improve the results of your Facebook ad campaigns is to make sure you’re targeting the right people for your posts. These target audiences are just some of the groups the dentists and dental offices my team serves use to decrease their lead costs while increasing their impact. The opportunities are truly unlimited.

If you wanna grow faster and interested in learning more about our programs Platinum Accelerator or Platinum Mastermind, click here.

You can also join thousands of other dentists helping each other in my Free Dental Boss Movement Facebook Group!

How to Set Up a Dental Facebook Page for Your Practice

August 17, 2020November 27, 2017 by A Holmes

Facebook advertising for dentists is one of the best ways to grow your practice and get people into your sales funnels. To take advantage of powerful Facebook ads and other features, however, you need to first set up your dental Facebook page.

Your dental Facebook page will act as your office’s home base on Facebook to grow an audience of raving fans, show people your practice’s culture, share your best social-media posts, attract new prospects into your funnels, and more.

If you don’t yet have a dental office Facebook page, your first step in mastering the amazing effects of Facebook for dentists is to set up your dental office Facebook page. Here’s how to do that.

1. Create a new Facebook page for your dental office.

After you log into Facebook, set up a new Facebook page for your dental office right here.

2. Choose your business category and enter your practice’s name and address.

Facebook’s Page creation will ask you to select a business type and enter information about your business on the next page. In all likelihood, Local Business or Place will be the right category for your dental office Facebook page.

Once you select your category, enter the name and contact information for your practice.

In the “Page Category” section, start typing “dental” and “dentist” to see what category best fits your practice from among “Dentist & Dental Office,” “General Dentist,” “Cosmetic Dentist,” and “Pediatric Dentist.” Facebook changes the way they do things frequently, so search for and choose the best category for your practice.

Once you enter your information, click “get started.”

3. Upload a Facebook profile picture and cover photo.

When you click the “get started” button, Facebook will ask you to upload a Facebook profile picture and cover photo for your dental office Facebook page. Having high-quality Facebook profile pictures and cover photos help you present a consistent image that captures your practice’s brand and culture.

Your profile picture could be a high-quality photo of you, particularly if you’re a one-doctor dental office, or it could be your logo. Either way, your profile picture should be a high-resolution, square picture. For the tech-savvy dentists: your Facebook picture should be at least 180 x 180 pixels.

Your dental practice Facebook page cover photo could be a picture of your office or your team, or it could be a custom image that demonstrates how great your practice is. The picture itself should be 820 x 312 pixels, but must be at least 399 x 150 pixels.

4. Complete and customize your profile.

Once you complete the Facebook page profile picture and cover photo step, you’ll be taken to your new dental practice Facebook page. Your page will be three columns. The left column will be mostly navigation. You’ll see your image, a “home” link to take you to your main page, a “services” link where you can list the services you offer, and more.

The middle column is where your posts will go. When you first create a page, you’ll see a welcome message in this middle column with page tips below it. If you skipped the step to add a Facebook page profile picture and cover photo, you will be prompted to do that there. In addition, you’ll be prompted to add things like a custom username. That allows you to create a clean, custom url for your dental practice Facebook page that is easier to remember and doesn’t have a long string of numbers. You do this by clicking the “create username” prompt from Facebook.

You will also be asked to enter a short description of your practice, where you can enter a couple of sentences to tell people what your practice is all about. Let them know why your practice is different.

Facebook does a good job of walking you through the steps to complete your dental practice’s Facebook page. Be sure to complete the following extra steps when setting up your dental practice’s Facebook page and keep them up to date if anything changes.

Add your hours of operation. Let people know when you’re open, so they can see how your practice could fit with their schedule.

Add trusted team members as administrators or give them posting privileges, so your team can help you manage your page.

Add a link to your website or contact form. Underneath your cover photo, you will see a blue button with a call to action. This is usually set to “send message” as a default, but if you hover your cursor over the button, it allows you to edit it. If you want to leave it as “send message,” you can click the button and enter a message to automatically reply to someone letting them know you will reply as soon as possible. If you want to change the button, you can edit it to do a number of things by clicking the “other options” button on the bottom of the pop-up window. That opens a window with all of the options for customizing the buttons, including letting people book an appointment, call your office, send you an email, link to a video or page, and more.

5. Add posts and get ready to grow your new dental office’s Facebook page!

Once you finish these steps, you will have a professional dental office Facebook page that’s ready for you and your team to post the best dental practice Facebook posts out there and build a following of raving fans and new patients.

To get you started, here are some additional tips for posting to and growing your new practice Facebook page. For more help using Facebook to grow your practice, check out the team of expert coaches, training, and resources we offer in our signature Delivering WOW Platinum Mastermind Program.

You can also join thousands of other dentists helping each other in my Free Dental Boss Movement Facebook Group!

Facebook Marketing for Dentists: 5 Reasons Facebook is the Best Way to Grow Your Practice

August 19, 2020November 20, 2017 by A Holmes

Dental-practice marketing has traditionally been slow, expensive, and ineffective, consisting mostly of direct mail, TV, or radio ads. That meant companies with the biggest budgets got the best results because only they could spend enough money to get great results. Over the past few years, however, Facebook turned the marketing world upside down. No longer do you need a huge marketing budget, radio-and-television-placement agencies, direct-mailing designers, and expensive printing and postage costs to connect with potential patients.

All you need is to know how Facebook for dentists works or to get help from someone who does, and you can get better results with a fraction of the marketing budget you would need to achieve the same results using traditional methods.

My team has helped dentists in my Inner Circle Mastermind transition their practice marketing from expensive and ineffective traditional marketing to predictable and cost-effective Facebook marketing. In doing so, we’ve identified a number of reasons Facebook marketing for dentists is the best way to grow your dental practice. Here are five reasons you should consider shifting some of your marketing budgets to Facebook, so you can experience the results for yourself.

1. Facebook marketing gives you the same power and access to information as big companies.

The best way to design an effective ad campaign is to identify the right audience to target. With traditional media or direct mail, large companies have traditionally had access to data that small companies did not. That access gave bigger companies with bigger budgets a significant advantage because they could spend money to design the right ads and place them on the right television or radio channels or send them to the right addresses to connect with the right people. With Facebook, every company has access to the same information, so you can target just as effectively as the big companies.

2. Facebook marketing gives you more and better data than any other advertising platform.

Not only does Facebook give you the same access to information as the big companies, the information they give you is much better than you could get with traditional advertising platforms. Facebook has extraordinarily detailed information about its users that it lets you use when identifying the people you want to target. You can build audiences based on age, location, interests, income, and other key information, and even a combination of a number of qualities.

Facebook marketing even allows you to identify and target people who have expressed interest in your ads but didn’t sign up for your offer, a process called retargeting. Retargeting is one of the most powerful ways to promote your practice because it allows you to target people who are already both familiar with you and interested in your offer. Sometimes people click on your ad, get distracted, and move on. Other times, people click on your ad and become unsure, so they click away. Retargeting allows you to put more ads in front of those people in a matter of minutes, helping you get multiple touches and remind them of their interest.

3. Facebook marketing is much more affordable than traditional media platforms.

By allowing you to target people based on very detailed qualities, you use your money far more effectively using Facebook marketing than you would by sending cards to everyone in a zip code or posting an ad on a radio or television show. In addition, Facebook’s costs are much lower, to begin with, so you can reach those targeted people for pennies in many cases.

For example, the people in my Inner Circle whom my team has supported often reach people for between 1 and 3 cents per person! That’s not a typo.

We’ve helped people get new patients for as low as just a few dollars per new patient, too! For example, we’ve helped one high-end cosmetic dentist get a number of new patients with an average ad spend per patient of only $4.00! That’s just not possible with traditional marketing!

4. Facebook marketing is much faster than traditional media platforms.

For a direct-mail campaign, you need to design a mailing and then get it proofed, printed, and delivered before anyone will be exposed to your ad. That could take days or weeks.

With radio or television ads, you need to write, record, buy the ad space, and get it played. Again, that could take a lot of time.

With Facebook marketing, within minutes, you can have an ad up and running to a highly-targeted audience with a compelling offer to get them in your chair.

5. Facebook marketing is much more flexible than traditional marketing.

If something isn’t working well with traditional advertising, it’s back to the drawing board for another expensive and time-consuming round of edits. With Facebook marketing, you can edit things out in a few clicks.

You can even split-test Facebook ads to test out alternate copy, images, offers, colors, and more, with a few clicks in Facebook’s Ad Manager or Power Editor. Facebook will then give you detailed statistics about what’s working best, and you can turn off the underperforming versions with one click. We do this all the time for our clients.

With traditional advertising, typically, you won’t even know if your ads are working for days, weeks, or more. If you want to adjust something, it’s back to the drawing board, with no knowledge of what isn’t working or why. On top of that, if you want to run a few different versions of an ad, you need to recreate the ads from scratch. With Facebook marketing, you can just swap things out with a few clicks.

Are you marketing your practice on Facebook?

If you aren’t using Facebook to market your practice, what’s stopping you? Facebook marketing is a game changer for dentists. It’s something you or your team can learn or even outsource to an experienced Facebook marketing team.

If you want to know more ways to create shareable content and grow your dental practice on Facebook, you can check out my Facebook Bootcamp program or join us in our Platinum Accelerator Program or our Platinum Mastermind, where I help dentists like you grow their dental practices so they can make more while working less.

You can also join my free Dental Boss Movement Facebook group, where thousands of dentists and I help each other build better practices.