How much money are you spending on marketing for your practice? You don’t have to spend as much as you might think to grow your practice.
You can connect with your community and it doesn’t have to be a hefty cost. The goal is to have your patients rave about what you’re known for. This allows your ideal patients to learn about you.
You also want to get to a place where other local businesses in your community are referring patients to you. Here are a few low-cost strategies that you can start implementing into your practice today to help get you there.
1. Create a marketing plan.
First, create a marketing plan in which you address these important questions. How are you going to get patients in? How are you going to get patients to refer to you in your community? What are you going to do in terms of external marketing, such as building out your website or creating business cards?
By writing out the answers to these questions, you will become much more focused and avoid wasting time and money with piecemeal marketing. Way too many practices jump from Facebook to Google to mail drops to local sponsorships because they have heard they could all work to get patients in. While that’s true, without an overall plan, you could end up with inconsistent messaging and marketing efforts that ends up costing you more than you need to.
The key is to create a plan that is organized and clear about how you will get patients in, how you will get patients to become part of your marketing team, and how you will get your brand in front of others in the community in a consistent, low-cost, high-impact manner.
2. Build rapport in our community as fast as possible with the lowest cost.
One way we can implement a marketing strategy at the lowest cost and build rapport within the community is using social media. And the best, most efficient social media sites for marketing tend to be Facebook and Instagram.
Social media gives you the perfect chance to show your community what you are all about, including your values and standards. Set up Facebook and Instagram accounts for your practice and get ready to build real relationships all around your community.
Post about the areas of dentistry you are most passionate about. That will show your community how knowledgeable you are. Give video tours of your practice. That will give a personal touch. Talk about your values and standards. That will show people you are different.
Create a schedule and social media plan to post content that engages your patients and communities. You can do this by having designated days where you share a tool in your office, a daily fun fact about dentistry, an employee appreciation post, and question and answer day, and more. And don’t worry about fancy cameras or microphones. A simple smartphone is all you need.
3. Add a small budget to boosting social media posts.
Most of the time, when businesses post on their social media accounts, they don’t invest even a small amount of money to get more eyeballs and engagement on the post. To get the most engagement, you have to boost your posts. Even a budget of a few dollars can get your post seen by thousands of people in your community. And if you’re posting high-engagement content like video tours and Facebook lives about your values, the more local eyeballs the better.
Even better, when boosting your posts, you can pick exactly who you want to see them. You can target based on location so that you are reaching your community specifically. And you can add even more filters so you can target the exact type of patient you want to attract. Few other marketing options can get that granular — even the ones that cost thousands of dollars. With Facebook and Instagram boosting, you can get extremely specific for just a few dollars.
Are you ready to implement low-cost dental marketing strategies in your practice?
You don’t have to spend a ton of money to get the word out about your practice. Remember, the most important thing is to ensure your patients are more than satisfied and you are utilizing social media accounts to the fullest. With just a few dollars, you can get highly engaging content to the exact people you want to reach using Facebook and Instagram.
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