If you’re searching for a dental marketing plan that works, you came to the right place. Dental marketing has come a long way since the days when phone book ads were the way to go.
Today, a good dental marketing plan includes both offline and online marketing strategies. But many dental practices struggle to choose dental marketing plans that work with so many options. Here are three proven dental marketing strategies that work today.
1. Serve your patients well.
Many times, dental practices that put together a dental marketing plan focus solely on marketing to new clients. While that’s natural, a practice’s best and fastest path to higher profits is often by serving patients well.
One way to serve patients well is to implement a monthly newsletter to stay top of mind. Include in your newsletter what you have done that month to serve your community. Include a featured service. Highlight continuing education, new services, and exciting team members and practice accomplishments. Your newsletter demonstrates your commitment to the community and serving patients well in a way that gives patients a gentle reminder to schedule their next appointment.
In addition to a newsletter, look for ways to add excitement to your practice. For example, you can start a kid's club. We implemented one in my practice and kids love it. Each kid gets a t-shirt. When they come in, they get a printed kids’ newsletter that we produce every three months or so that includes a special deal at a local business, which we arrange with other businesses. We also include a few dental tips for kids. The kids love it and feel very special.
Finally, make sure your patients feel like VIPs when they’re in your practice. One thing we do in my practice is bring out warm peppermint scented towels on a silver platter at the end of the treatment, so people can wipe their hands, or even freshen up their face. Patients love it.
There are lots of things that you can do for existing patients to make them feel like VIPs. By doing so, you generate loyalty and raving fans that will start referring you to their family, friends, and coworkers.
2. Build community engagement.
Another dental marketing strategy that works is to invest in getting your community to talk about you. This is an area I'm really excited about because it works so well while improving your local community. I’ve helped a number of practices implement these campaigns in their community, too, and it works incredibly well.
One of the best things about community engagement campaigns is their simplicity. For example, one community engagement campaign that works well is a clothing drive. In my practice, one successful campaign we conducted was a post-Christmas clothing drive. We encouraged people to clear out their drawers and drop off clothes at our office. We then randomly selected someone to win a gift card toward services in our practice who dropped off clothes.
Other examples of community engagement campaigns include having a free kid's dental day or doing coloring contests for kids. You can promote and implement these types of campaigns easily by sharing on social media and even build an email marketing list by having people submit their email to be able to download the coloring sheet.
Finally, one of the most impactful and successful campaigns you can do is to conduct a Project Smile competition, where you ask people to nominate someone for a chance to receive a new smile. Project Smile campaigns are extremely powerful, very fulfilling, and it's really great for your team health and culture.
3. Create a consistent presence and strategy.
The third strategy that works is to be simple and consistent with your marketing. Way too many practices market in piecemeal. They have one look, feel, and messaging on their website but their marketing campaigns look completely different. Others only market online but not offline. Others market only offline.
As simple as it sounds, the most successful practices maintain a clear, consistent, presence and marketing strategy both online and offline. They market online but don’t forget about serving their patients and investing in their community. They have a professional, modern website but also brochures that patients can pick up. They market to patients but also other businesses, dropping off brochures at pediatricians and other medical providers in their area. They go out of their way to thank people who refer patients to the practice and strike deals with local businesses to give their customers or employees special treatment or a special deal.
If your marketing plan doesn’t seem to work very well, it might be that you are investing too much time and attention on only one type of marketing. A simple, consistent, balanced approach to dental marketing helps maintain a more consistent, professional message throughout your potential patient pool.
Do you need a dental marketing plan that works?
With so many dental marketing plans available, it’s easy to get stuck spending money on marketing that doesn’t work. If you’ve struggled to build momentum with your marketing, three strategies can help.
If you want help, join our free Facebook group for dental bosses. In that group, you will be able to mastermind and share with dentists and team members. And if you’re looking for training or coaching for your team to accelerate your growth, click here to learn more.