How much would you pay for a strategy that could help you generate $15,000 or $20,000 in a single day? I know a lot of people who would pay a lot of money for a strategy like that, including me.
But how much you pay to learn and implement a strategy doesn’t always correlate with how much money you make in return. In fact, one of my favorite tactics to teach practices is how to use a simple whiteboard to increase their income quickly. By the way, never feel bad for wanting to earn more. The more money we make, the more we can invest back into our practices and the bigger impact we can make in our communities and for our family.
The total cost to implement that strategy is nothing. Your return could be unlimited. Here’s why whiteboards are so powerful and how to use them in your practice.
Use whiteboards to keep everyone accountable.
The first reason whiteboards are so powerful is simple. They work. They hold everyone accountable by keeping your monthly targets front-and-center. They give everyone a “month at a glance” view of where we are in our practice. They show everyone what’s important and where to focus for the rest of the month.
About ten years ago, I developed a process of how to use Whiteboards to reverse engineer increasing practice revenue. And the year we implemented the strategy, we tripled our practice revenue. Since then, I have coached many practices on how to use this method of using whiteboards. When implemented correctly, practices often increase revenue by thousands in the first month alone!
Use whiteboards to help you set goals proactively.
Many practices set goals based on old information. They wait for the end of the month, look at the numbers, and reflect on what happened. The problem with that is the time already passed. There is nothing you can do to improve that performance. In fact, by the time you reflect, you are already a couple of days into the next month, again reacting to what happened instead of choosing where to focus.
I fell in that trap before I started using whiteboards. Now, I look at all my services and calculate historicals of how many procedures I do of each service. From there, I set goals of how many of each procedure I want to do for the following month.
When you’re tracking things proactively, you have much more control. You can think more strategically and if you realize you’re not hitting your goals, you can take action in real-time. For example, your front desk can send out a newsletter to your patients to highlight a particular service you are wanting to do more of in your practice. You could also record a Facebook Live video talking about the three ways missing teeth are being replaced by your patients and the risk of not replacing your missing teeth. Or, you could increase Facebook ads into an Invisalign dental marketing funnel. Your options are endless.
Use whiteboards to achieve immediate returns.
Recently one of my clients shared a really big win with me. She had just finished a $20,000 day. When I asked her what made that happen, she said it was using her whiteboard. It all started when she realized her practice was way behind in their monthly crown and bridge goal. The whiteboard let them know they were behind in real-time so they could adjust right away. So they took action and started calling patients.
They didn’t call patients randomly by their name or date of their treatment plan, though. They called people based on their monthly goals. In this case, they called people who had bridges in their treatment plan. That would allow them to do multiple units. They quickly filled up their schedule and the $20,000 day came to be.
Are you using a whiteboard to increase your practice income?
Technology, systems, and dental practice software get a lot of attention, and for good reasons. They can help you plan, grow, and operate a WOW dental practice. But don’t forget about low-tech options like whiteboards to keep you and your team accountable. They can help you increase your income quickly.
If you are ready to implement whiteboards in your practice, our Marketing & Practice Growth Challenge has changed how over 400 dentists look at and use whiteboards in their practices. To join the challenge, click here. And if you’re ready to join a community of dental bosses just like you, I have a Facebook group where dentists come together to support each other and take action.