Growing a dental practice can literally change people's lives. It can change patients' lives. It can change your team members' lives. It can change your life, and your family members' lives, too.
Maybe you grow by automating your marketing to get dozens of new patients every month on autopilot. Maybe you grow by using dental marketing funnels to attract high-value Invisalign, crown, or dental implant patients. Maybe you grow by adding people to your team or expanding your office.
When you are growing your practice, it is easy to become overwhelmed. Automating your dental marketing is great but somebody has to serve those patients. Dental funnels are amazing but somebody has to put them in place and manage all the leads they will attract. Expanding your office is exciting but somebody has to manage the process.
No matter what your practice vision is, the journey of getting there can feel overwhelming. Here is how you can prevent overwhelm from the start.
Get support from your entire team.
Setting a big vision for your dental practice is one of the most important things you can do for your practice. Your vision helps you set priorities in your practice and choose what activities will lead you to your practice vision. Activities that do not lead you closer to your vision can be eliminated. Activities that do get added.
All that activity can quickly lead to practice leaders taking on too much work themselves. With all the other work required to manage a practice and care for patients, adding even more to your plate is a recipe for disaster. Not only will you get overwhelmed but you will also likely not do as good a job in any of your duties because you will be spread too thin.
Avoid the tendency to do too much work by getting the support you need from the start. Include your team when putting your practice vision together. Let them know why your vision is what it is. Let them know how your practice vision can help them achieve their personal goals, too.
This will create buy-in for your team and motivate your team to support you as you grow your practice.
Make systems and processes part of your growth plan.
Getting your team to buy-in and support your practice vision is important. Making it easy for them to support you is even more important. Without the right systems and processes in place, the excitement they felt about your practice vision can quickly turn.
The best time to put systems and processes in place to support your team is at the start. Make sure you work with your team to establish internal systems and processes for key tasks relating to your growth plan. Write them down and encourage your team to suggest improvements as they get into doing the work.
Documenting what needs to get done and encouraging your team to improve the tasks helps make your growth plan much easier for everyone.
Have the right tools in place to support you and your team.
Dental software has never been as helpful as it is today and it is only getting better. We can do more in a few clicks of the mouse today than we could do with hours of team member time a few short years ago. After identifying the tasks that will help you achieve your practice vision, look for software and other tools to make performing those tasks easier.
Are dental marketing funnels part of your growth plan? Use ClickFunnels to make funnel-building easy. Is automating your dental marketing part of your plan? Consider joining our next Dental Facebook Bootcamp to get our best tools for running Facebook Ads for dental practices. Do you need to collaborate with your team? Use tools like Dental Intel and Google Sheets to keep the most important information organized. Having the right tools and resources to support your growth plan helps everyone do their best work.
Are you ready to grow without getting overwhelmed?
If you are sick of struggling to grow your practice, setting a strong practice vision is the first step to a better life. But your growth plan can easily become overwhelming. Get the proper support, systems, and tools in place to help prevent overwhelm from the start.
To learn more about growing your practice without getting overwhelmed, check out the team of expert coaches, training, and resources we offer in our signature Delivering WOW Platinum Mastermind Program.
You can also join my free Dental Marketing and Profits Facebook group, where thousands of dentists and I help each other build better practices.
