What would need to happen to make the next year the best year for your practice?
Do you need to increase revenues? Decrease expenses without sacrificing quality of care or patient experience? Expand or move your office? Or, maybe you want to work fewer hours next year than you did this year. All of the above?
Now is the time to make a plan for the next year of your practice. That’s true no matter when you’re reading this. It doesn’t matter if you’re reading this as we enter the final 90 days of a calendar year or in mid-April. There’s no rule that says you need to wait until the beginning of a calendar year to improve your dental practice.
No matter how well we’re doing with our practices, we all have room to grow. Here are three steps to making the next year your best year yet.
Establish a Vision for Your Dental Practice
If you don’t know where you want to go, it’s impossible to know how to get there. That’s where your practice vision comes in. It’s also why I made establishing a vision for your dental practice the first step of my Delivering WOW process.
Do you have a long-term vision for your dental practice? What do you need to do over the next 12 months to get you closer to that vision? What do you want people to say about your practice when you’re not around? What do you want your life to look like?
Decide what you want your practice and personal life to look like 12 months from now. That will help you make better decisions and take better actions. It will help you decide what opportunities are worth your time. Even more important, it will help you decide what’s not worth your time. You’ll know when to say yes to opportunities and when to say no.
For example, assume you want to transition into a higher-end practice. That alone helps you know what types of Facebook ads or dental marketing funnels to use in your practice. It tells you what dental promotions will work and what dental marketing strategies are not worth your time.
Get Your Team On Board
The only way to build a practice you love is to not have to do everything yourself. Putting together a 90-day plan will help you systematize much of your practice so your team can handle anything you throw their way.
True Delivering WOW dental practices communicate the practice vision to all team members. Effectively doing so inspires the team to help achieve the practice vision. They also establish KPIs (key performance indicators) that will get the practice where it needs to go, and let the team know what’s expected of them. They put systems in place to help the team perform consistently well. And they incentivise and reward team members when they help the practice achieve meaningful milestones.
Make a Plan
Only after you have your vision can you put a plan together to help you achieve it. If you’ve been growing your practice for a while, you may be used to setting annual plans. While that can help, I teach my Inner Circle Mastermind and Dental Profit Academy students to create a 90-day plan for your dental practice. If you’re a member of my Inner Circle or Dental Profit Academy, you’ve likely seen the full 90-day plan training.
If not, the 90-day plan helps you set and achieve goals in three key areas of your dental practice. First, it helps you achieve profit goals, increase revenue, and decrease expenses. Second, it helps you achieve systems goals to make your practice run smoother and more consistently. Third, it helps you achieve brand development goals to help you improve what people say about you when you’re not around.
Remember, there’s no reason you need to wait for a new calendar year to change the direction of your dental practice. Over the next 90 days, you can set a vision for your practice, get your team on board, and follow a 90-day plan. That can build incredible momentum toward having a dental practice you love.
TAKE ACTION TODAY:
If 90 days feels too big and you’re not sure where to start, our 21-day Marketing & Practice Growth Challenge can help. In just 21 days you will:
- Create your 12-Month Marketing Plan
- Launch a Marketing Campaign that will allow you to grow your practice’s presence as well as make relationships with future small business owners in your community.
- Implement whiteboards in your practice to reverse-engineer your goals for more success and more profit.
Sound like the kind of growth you want to achieve? Learn more or sign up here (plus get 20% off at checkout when you use the code CHALLENGE).