Is your practice on social media? If not, you are missing out on an excellent opportunity to grow your practice. The average American spends 40 minutes per day on Facebook.
This is HUGE!
Facebook has made a significant impact on my practice. We currently receive more than 40 new patients a month from Facebook alone. Facebook is our #1 strategy for external marketing. Why? Because it works. Facebook is where we share our practice story, our culture. People see us having fun and see us impacting so many lives in our community. From Facebook, followers go to our website, they see pictures of our dentists and our team as well as see beautiful before and after photos of our dental work.
We love referrals from Facebook! These new patients walk in already connected — they know us. They feel like we are their personal friends. People buy from people that they like and trust, and acquiring new patients from Facebook builds that confidence.
We currently have an active Facebook page with more than 50,000 Fans, which we have grown one like at a time. We post updates there that show off our culture and spread our brand message. We are known as the fun, friendly office that provides an amazing experience, beautiful dentistry, and gives back to the community.
It’s crucial when you are creating your social strategy that you realize that you will not get 1,000 Fans overnight. It starts one Fan at a time. It also starts by creating killer posts that evoke emotion.
Sometimes you may hear dentists say, “Oh Facebook doesn’t work, or Instagram doesn’t work,” and so you assume those are not worth your time….
But maybe it’s not working because their posts are not engaging….
Maybe they stopped too soon….
Maybe they think they have to do it all themselves…
Or maybe they don't know what they don't know. That Facebook has the #1 Ads platform in the world, and that once they learn (or have their team learn) how to mix engaging content with ad strategy, their practice will IGNITE…
ARE YOU READY TO MASTER FACEBOOK TO IGNITE YOUR PRACTICE?
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