Ok, so if you have been waiting for the next BIG breakthrough in dental marketing, the wait is over!!
Announcing Facebook Live.
What “Live” Is
Facebook “Live” offers the ability to create and watch live videos within Facebook as the action happens. If you keep up with the latest social apps, you know all about other livestreaming apps like Periscope and Meerkat.
Facebook Live is quite similar. While you’re recording the live video, your fans are able to comment and interact with you. Once you are streaming, your fans are able to comment on your video, and you are able to respond while on the stream. Your fans can also subscribe to get notifications of when you come on LIVE.
But here's how Facebook Live is a game-changer! Once the livestream is complete, the video will post on your practice's Facebook Page just like your regular videos. This means that your fans can continue to engage with your video and ask questions even after the live stream is complete. You can also boost your replay with ads. And here is the kicker. Your fans can SHARE your video. (Talk about going VIRAL!)
In the coming months Live will roll out to more Facebook profiles and pages, and will become available on Android. Live is currently available to some iPhone users only.
Here's How I see Dentists Using Facebook Live
- Q and A Sessions about Dental Services
- Live Office Tours
- Demonstration of New Equipment and/or Technology
- Announcement of Promotions
- Chat with the Dentist/Hygienist
- Patient Financing Chats with the Front Office
Here's a broadcast that I made on my first day of using Facebook Live. After 5 hours, the video reached 1345 people, was viewed 245 times and had a ton of engagement. All WITHOUT being boosted.
With every stream that you do, your subscriber numbers will increase, your videos will be shared, and there will be a ton of new likes to your page as well as plenty of engagement. And guess what happens when you get more engagement? Facebook sees your page as relevant, and more of your posts get seen organically in your fan's feeds.
Project Smile Update
Posted by Jamaica Cosmetic Dental Services on Friday, April 1, 2016
Here's How You Start a Live Stream
To Create a Live Stream, Click Publish From Your Mobile Device. The next step is to tap the Live Icon. The final step is to choose an eye-catching headline (including emojis), and tap Go Live!
Once you complete your stream, you can always edit the video title, add in video tags which help with search, and create a call to action. You can edit your post by going to the arrow next to your page name above the video in your newsfeed.