This WEEK is ALL about VIDEO, and the importance of using video to grow your brand. Are you using Video to grow your brand? If not, you are missing out on a fabulous opportunity to connect with your audience. This includes your patients, and your soon to be patients. As dentists and businesses owners, you have to do video! The great thing about video is that it allows you to connect with the most people. They are able to see and hear your message and feel your passion.
I often talk about being an early adopter. Video is the next BIG thing. Facebook, Instagram, Twitter and Snapchat are all telling us that this is where we need to be.
Facebook has Facebook Live video streaming, where you can be notified when someone you follow comes on live, with a replay which can be shared. Instagram has just rolled out 60 second video ads, Twitter has Periscope which broadcasts video— both live and replays — directly into Tweets. Snapchat features video both in video chats and stories.
Right now this “Video” space is wide open because many people are afraid of it. However, this will change. You want to get in early.
Video is also the best way to get your patients to market your practice for you. Written testimonials are great, but when your soon to be patients see your real patients sharing real stories of their transformations in your practice, your new patient numbers will skyrocket.
I am kicking off a 7 day Challenge. Here's how it works:
· I challenge you to use a smartphone in your practice to take a video patient testimonial, kick off a promotion, or share your culture.
· Next, upload the video directly into your practice's Facebook page.
· Share the link to your video in the Delivering WOW Hangout, my FREE Facebook group so we can all love on you!
· Finally, test the results of the clicks, likes, shares, and reactions versus your photo posts.
You have 7 days to post. Do you say you want results, or are you taking ACTION to get results? Ready, set go!!!
Want to make better videos with your mobile device? Here's the gear I recommend