A great way to build your brand and grow your practice is through strategic alliances. Strategic alliances allow you to gain access to people and resources you may not otherwise be able to access.
In a strategic alliance, you team up with another business or organization to do a project or certain initiative together. You agree to share resources so you can both gain access to whatever resources you feel you cannot get alone.
For instance, you might develop a strategic alliance with a bridal shop. You might offer a 50 percent discount on teeth whitening certificate to all brides who schedule an appointment and mention the postcard or flyer they got from the bridal shop. The bridal shop gets to offer brides a greatly discounted gift in the form of teeth whitening. You get the opportunity to land a new customer. The bride gets the chance to put on her best smile for her special day.
Teaming up in this way with a bridal shop is a perfect fit for your dental practice, as brides are often in the market for cosmetic dentistry.
Another alliance that we set up was with a top local sushi restaurant. They designed an electronic coupon for a free dessert for our patients to receive during their birthday month. We include this “gift” to our patients with the auto responder that goes out to our patients on their birthdays. It is a win-win-win. Our patients get a free gift, the restaurant gets more customers, and we are able to add value to our patients without paying a thing.
You can get creative when considering strategic alliances. Look at what you can provide to the other side, and what you expect to receive. It’s important that both sides are receiving value; otherwise the alliance will not work.
A strategic alliance can help you to grow your practice in a significant way, as you gain new customers, resources, and other benefits of joining forces with another organization.
How To Create a Strategic Alliance:
To set up a strategic alliance, contact a company in your area who has a similar target customer as one who you would have as a patient in your practice. Let them know that you believe that there is a good fit for your practices to work together to grow or enhance both businesses.
Yes, some businesses won't be willing, but the answer is 100% no from those who you don't ask!
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